- A marketing / media / communications degree, diploma or certificate
- Google Fundamentals of Digital Marketing
- Google Analytics
- Google Ads Video
- Google Shopping Ads
- Google Display Ads
- Google Ads Search
- Facebook Blueprint Planning
Hard Skills: - Able to effectively project manage
- Comfortable Presenting
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
- Soft Skills
- Is open to constructive feedback and challenges accordingly.
- Is effective at building relationships and working as a team
- Shows leadership and decision-making ability
- Manages change well – adapts and remains flexible to business priorities
- Ability to collaborate without ego as well as work effectively independently
- Is willing to transfer skills and share knowledge openly
- Ability to self-start and self-manage
- At least 4 years of digital media experience specializing in performance optimisation
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Digital Media Performance Strategist - Sandton, South Africa - Zenith
Description
Job Description
:Job Title: Media Performance Digital Strategist
Overview:
We are seeking a dynamic and results-driven Media Performance Digital Strategist to join our innovative team. The ideal candidate possesses a deep understanding of digital media channels, analytics, and strategy formulation. This role requires a creative thinker with a strong analytical mindset to optimize digital campaigns and drive performance metrics. As a Media Performance Digital Strategist, you will play a key role in developing and executing data-driven strategies to enhance our brand presence and achieve business objectives.
Responsibilities:
Digital Media Strategy:
Develop comprehensive digital media strategies aligned with business goals, target audiences, and budget constraints.
Identify and evaluate emerging trends and technologies in the digital media landscape.
Performance Analysis:
Implement robust tracking and analytics systems to measure the performance of digital campaigns.
Analyze key performance indicators (KPIs) and provide actionable insights to optimize media strategies.
Strategic Campaign Development:
Collaborate with cross-functional teams to create innovative and effective digital campaigns.
Utilize audience insights and market research to inform campaign strategies.
Paid Media Optimization:
Manage and optimize paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
Conduct A/B testing and make data-driven adjustments to improve campaign performance.
Budget Management:
Develop and manage digital media budgets, ensuring efficient allocation of resources for optimal results.
Monitor spending patterns and provide recommendations for budget optimization.
Data-driven Decision Making:
Utilize data analysis and performance metrics to inform strategic decisions and recommendations.
Stay current with industry trends and implement best practices to maintain a competitive edge.
Qualifications:
Qualifications
Experience:
