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  • Marketing Specialist - Johannesburg - Future Careers

    Future Careers
    Future Careers Johannesburg

    1 week ago

    Default job background
    Description

    Marketing Specialist

    The Marketing Specialist plays a pivotal role in supporting the Marketing Manager to elevate brand awareness, consideration, and penetration within the Short-term Insurance industry.

    This strategic position involves developing and implementing communication plans and initiatives that align with Momentum Insure's Impact strategy, driving business growth and market presence.

    Main Objectives:

    • Rank amongst the top 4 brands consistently in the spontaneous awareness metric.
    • Establish emotional connections with clients by incorporating safety narratives into the market and employee messaging.

    Key Responsibilities:

    Strategic Marketing Planning & Execution

    • Closely collaborate with the Marketing Manager to design, deliver, and monitor strategic projects and objectives.
    • Develop and execute marketing operational plans aligned with the strategy for specific products and audiences.
    • Design and implement multi-channel marketing campaigns ensuring alignment with strategic objectives.
    • Prepare and deliver go-to-market materials with messaging that resonates with target audiences.
    • Monitor, analyze, and report on campaign performance providing actionable insights to stakeholders.

    Content Creation & Messaging

    • Draft, proofread, and edit content for various platforms including digital, print, social media, and advertising ensuring high-quality output.
    • Collaborate with stakeholders to create engaging and innovative content that aligns with organizational goals.
    • Conceptualize and develop communication strategies emphasizing digital and content marketing.

    Project & Vendor Management

    • Manage marketing projects end-to-end ensuring quality, timeliness, and alignment with objectives.
    • Liaise with internal and external vendors to coordinate promotional events and campaigns.
    • Brief service providers effectively ensuring SMART and clear expectations and delivery within deadlines in line with Momentum Insure's needs.

    Stakeholder Collaboration

    • Partner build and maintain relationships with clients internal stakeholders and external partners to drive campaign success and to align on strategies and messaging.
    • Act as a subject matter expert on best practices and innovative marketing solutions for the target segment.

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