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Community Management Specialist Dove - Johannesburg - Unilever

Unilever Johannesburg

1 month ago

We are a business that makes a real impact on the world, with 3.4 billion people using our products every day across over 190 countries.

Our purpose is to make sustainable living commonplace, and we believe that doing business the right way drives superior performance.

The Community Management Specialist is responsible for being the live voice and ears of the brand across social communities.

This role will involve engaging with audiences, managing owned channels, and acting as the primary point of contact for the online community.

Develop and Execute Community Engagement Strategy: Foster a positive and active online community aligned with the brand's overall marketing objectives.
Manage Owned Channels: Monitor, post content, moderate, and respond to comments and messages promptly and effectively.
Be the Voice of the Brand: Embody the brand's Tone of Voice and build strong engagement with communities across social media platforms.
Listen to Communities: Qualitatively listen to comments on brand content, community content, and competitor brand content to build a strong understanding of the communities.
Proactively Engage: Identify and engage with key online communities relevant to the brand.
Analyze Social Media Conversations: Conduct analysis of social media conversations, identifying trends, sentiment, and opportunities to improve brand messaging and content.
Champion User-Generated Content: Identify and elevate authentic content that resonates with the brand and its community.

Community Management Experience: Proven experience directly managing online communities, ideally for brands or in the beauty industry.
Content Creation Experience: Demonstrating the ability to create engaging written content for social media.
Customer Service Experience: Experience interacting with customers, addressing enquiries, and resolving issues in a professional and empathetic manner.

Online Community Building: Ability to cultivate a positive, engaged online community around a brand.
Social Media Expertise: In-depth knowledge of relevant platforms, including best practices, content formats, and audience nuances.
Community Moderation: Skilfully moderating discussions, addressing conflicts, and maintaining a safe, inclusive environment.
Relationship Building: Building and nurturing relationships with community members, influencers, and internal stakeholders.
Community Insights & Analysis: Analyzing community data, identifying trends, and extracting actionable insights to inform brand strategy and content.

Passion for Beauty: Demonstrable passion for the beauty landscape, its products, trends, innovations, and key players.
Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology.
Trend Awareness: Staying ahead of beauty trends, new product launches, viral challenges, and influencer activity.

PASSION FOR HIGH PERFORMANCE: Hungry to win together, prioritise ruthlessly, and own the outcome.
PERSONAL MASTERY: Bring your best, whatever the challenge.
TALENT CATALYST: Inspire people to grow, with support and honesty.
CONSUMER & CUSTOMER LOVE: Delight consumers and serve customers better than anyone else.
PURPOSEFUL IMPACT: Care deeply about delivering positive impact for business, people, and planet.
AGILITY: Curious, courageous, and adaptable to change.