Head of Consumer Marketing - Sandton - Isilumko Staffing (JHB)

    Isilumko Staffing (JHB)
    Isilumko Staffing (JHB) Sandton

    17 hours ago

    Isilumko Staffing (JHB) background
    Description

    **Head: Consumer Marketing Position**

    We are seeking a commercially astute, data-driven marketing leader to drive the growth and strategic direction of the Consumer Banking Marketing portfolio.

    This pivotal role requires an innovative marketer with a deep understanding of the consumer banking space, a passion for digital transformation, and the ability to translate data insights into actionable strategies.

    The ideal candidate will deliver marketing excellence and act as a key business partner to the Consumer Banking leadership team.

    Job Responsibilities:

    • Strategic Marketing Leadership:
      • Develop and execute a forward-looking marketing strategy aligned with Consumer Banking's business objectives, focusing on customer acquisition, retention, lifetime value and revenue growth.
      • Act as a thought leader and business partner, providing strategic marketing input to the Consumer Banking leadership team.
      • Identify growth opportunities, craft go-to-market strategies, and leverage marketing as a strategic lever in achieving business success.
    • Data-Driven Decision-Making:
      • Lead with data: Ensure that marketing strategies, campaigns, and decisions are grounded in insights derived from advanced analytics, customer behavior patterns, and market trends.
      • Drive the creation and adoption of marketing dashboards to measure performance and ROI, enabling a culture of accountability and continuous improvement.
    • Digital Marketing Expertise:
      • Spearhead digital transformation within the marketing function, with a focus on leveraging digital media to optimize reach, engagement, and conversion.
      • Champion the use of MarTech tools to automate and personalize customer interactions across digital channels.
      • Stay at the forefront of digital innovation, ensuring the business is leveraging cutting-edge technologies and platforms to stay competitive.
    • Commercial Focus:
      • Serve as a commercially minded marketer who understands the mechanics of business performance and actively seeks to impact revenue, cost optimization, and profitability.
      • Develop campaigns and initiatives that are directly linked to business KPIs, such as product sales, cross-selling opportunities, and customer retention.
    • Customer-Centric Approach:
      • Build marketing strategies that place the customer at the center, focusing on needs-based segmentation, personalized engagement, and enhancing the overall customer experience.
      • Champion initiatives that improve customer advocacy and Net Promoter Scores (NPS).

    Team Leadership and Collaboration:

    • Lead and inspire a high-performing cross-functional marketing team, fostering a culture of innovation, accountability, and professional development.
    • Work cross-functionally with product, sales, IT, data, and other stakeholders to ensure alignment and seamless execution of marketing initiatives.

    Brand Management and Communication:

    • Oversee retail brand positioning and ensure consistency across all channels, strengthening the Consumer Banking segment within the market.
    • Drive compelling storytelling to articulate the value proposition of the bank's products and services effectively.

    Qualifications and Experience:

    • Educational Background: Bachelor's degree in Marketing, Business, Economics, or a related field; an MBA or equivalent advanced degree is strongly preferred.
    • Marketing Experience: Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership role within financial services or a similar fast-paced, high-impact industry.
    • Commercial Acumen: Strong understanding of business dynamics, financial metrics, and how marketing directly impacts business performance.
    • Digital Expertise: Demonstrable experience in leveraging digital media and MarTech tools to drive marketing effectiveness.
    • Data Proficiency: Proven ability to translate data insights into actionable strategies; familiarity with advanced analytics tools is essential.
    • Customer-Centricity: Experience in developing customer-centric marketing strategies, with a track record of improving customer engagement and satisfaction.

    Core Competencies:

    • Strategic Thinking: Ability to connect the dots across disparate business challenges to develop holistic marketing strategies.
    • Analytical Mindset: Comfort with numbers, data, and analytics to inform decisions and measure success.
    • Digital Savvy: Deep understanding of the digital marketing landscape, including social media, performance marketing, and programmatic advertising.
    • Leadership: Inspirational leader with the ability to build, motivate, and retain high-performing teams.
    • Influence and Collaboration: Strong stakeholder management skills and the ability to build consensus across functions.
    • Execution Excellence: Track record of delivering high-quality work at speed, particularly under pressure.

    Personal Attributes:

    • Entrepreneurial mindset with a bias for action.
    • Curious and driven by learning, particularly in the areas of business, technology and data.
    • Resilient, adaptable, and comfortable in navigating complexity.
    • Strong interpersonal skills with a collaborative approach.

    Key Deliverables in the First Year:

    • Develop and execute a winning marketing strategy for the Consumer Banking segment focused on the core focus areas as identified by the business.
    • Deliver measurable impact on core business KPIs through innovative and data-driven marketing initiatives.
    • Build strong relationships with stakeholders, earning trust and positioning marketing as a strategic business enabler.
    • Drive significant improvement in the digital marketing and media capabilities within the team.
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