CRM Data Analyst - Cape Town, Western Cape

Job summary

We are looking for a CRM Analyst to work within the VML Data team. The Analyst will analyse data to deliver value through understanding our clients' customers and the performance of marketing activities.

Responsibilities

• Design, manage, and deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer
• Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
• Deliver customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers
• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
• Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
• Manage and resolve data issues involving quality and consistency of data
• Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
• Present to clients and attend client meetings.
• Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.
• Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.

Job description