Head of Digital Marketing - Johannesburg North, South Africa - Greys Recruitment
Description
Minimum Requirements:
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Any Degree i, BCom, Marketing or Informatics (beneficial experience
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5 years of experience as a Head of Digital Marketing
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10 years of experience in developing and implementing digital marketing strategies
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5-10 years of hands-on experience with SEO, Google Analytics and social media analytics tools and resources
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Core Functions: ( NOT LIMITED TO)
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Build, plan and implement the overall digital marketing strategy
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Manage the strategy
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Collaborate with the broader marketing team to align communication strategies and tactics.
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Develop, lead and manage the digital marketing team
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Stay up to date with the latest technology and best practices
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Manage and oversee different digital marketing channels
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Measure ROI and KPIs
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Prepare and manage digital marketing budget
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Oversee all the company's social media accounts
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Measure and manage online content
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Analyse SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROI
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Develop attribution models to support future campaign decisions
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- **Research competition, investigate benchmarks and provide suggestions for improvement
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