- Develop and execute media strategies across online and offline channels, driving business growth and delivering incremental media improvements.
- Lead the development of media opportunity evaluations, reports, and insights decks, working closely with the Research & Insights team and the Head of Digital for Publicis Media.
- Collaborate with colleagues, global teams, and creative agency partners to deliver award-winning entries and case studies that demonstrate real impact and results for clients.
- Manage the portfolio's digital planning and digital planner, refining and ensuring the smooth running of digital operations across the account.
- Ensure budgets are properly managed and financial losses mitigated due to under or overspends.
- Develop and maintain strong relationships with colleagues, agency partners, and clients, resolving digital media-related issues with a solution-driven mindset.
- Grow the strategic reputation of the agency by delivering world-class strategic excellence, producing at least one thought-leadership article per annum.
- Attend key strategic briefings, status meetings, and integration meetings with agency partners.
- Produce and present media strategies, insights decks, and reports.
- Collaborate with colleagues and global teams to deliver exceptional results.
- Review and direct all offline and online media outputs.
- Work collaboratively within the Digital Advertising Operations and Buying process.
- A marketing/ media/ communications degree, diploma, or certificate.
- Google Fundamentals of Digital Marketing.
- Google Analytics.
- Google Ads Video.
- Google Shopping Ads.
- Google Display Ads.
- Google Ads Search.
- Facebook Blueprint Planning.
- At least 7 years of digital media strategy experience.
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Digital Strategist - Sandton, South Africa - Zenith
Description
Job Summary: Digital Media Strategist and Portfolio Lead required to drive business growth through data-driven insights and creative thinking.
The ideal candidate will be a confident and results-driven individual with a strong background in digital media strategy, able to lead and inspire a team to deliver exceptional results. This role demands a high level of collaboration, accountability, and responsibility, with a focus on delivering business outcomes and creative media opportunities.
Key Responsibilities:
What You Can Expect:
Qualifications:
Experience:
