Product Owner - Sandton City - HR Genie

    HR Genie
    HR Genie Sandton City

    9 hours ago

    HR Genie background
    Description

    Product Owner/Development Manager

    Planet Fitness is seeking a highly skilled Product Owner/Development Manager to drive the Planet Fitness App product roadmap, backlog, and development. This role will also be responsible for driving the product roadmap and backlog for web-based features of the app via Planet Fitness's website.

    The successful candidate will lead cross-functional teams across the business, managing a SteerCO comprising various Exco, Manco, and business leaders.

    Key Responsibilities:

    • Product Management and Development:
      • Develop and drive the product (App & Web) strategy, roadmap, and backlog.
      • Research industry trends, futurism, and incorporate into the Product roadmap.
      • Gather feature requests and needs, translating them for the development team.
      • Organize SCRUMs and grooming sessions with business stakeholders and the development team.
      • Design and implement the future state of the App and Web.
      • Create customer and user journey flows for the App and Web.
      • Incorporate and bring to life Fitness Technology integrations.
      • Lead and partner with development resources to deliver future state customer experiences, user interfaces, and system interfaces.
    • Monetization, Up-sell and Cross-sell:
      • Drive a monetization strategy for the App.
      • Enhance and constantly improve the Freemium, Premium, and VIP business models of the App.
      • Craft a business proposition for revenue from Freemium, Premium, and VIP.
      • Build breakeven and profitability models for the App and Freemium, Premium, and VIP business models.
      • Bring to life rewards and benefits in the App that drive usage, engagement, and downloads.
      • Create a product backlog for cross-sell and upsell offerings activated monthly on the App.
      • Create a product backlog of integrated gamified challenges forming part of rewards, benefits, and/or monetization.
    • Content, Coaching, and AI:
      • Ideate, design, and create a 12-month content strategy for the App and Web.
      • Integrate out-of-home, digital, and spray and pray strategies to market and grow App downloads, usage, and engagement.
      • Partner with the Head of Product (Fitness) to integrate Personal Trainers and Fitness Coaches.
      • Collaborate and co-create community topics and content for the App in partnership with the Head of Product (Fitness).
      • Enhance and aggressively grow the App's AI Coach capabilities, features, and offerings.
      • Ensure the App's CI, theming, and content are relevant, modern, and contemporary.
    • App Ranking, Integrations, Reporting, and Tech Debt:
      • Formulate a 12-month strategy ensuring the App is ranked within the top 3 in its sector and industry.
      • Ensure App integrations deliver a 99.9% uptime and are constantly optimized.
      • Bring to life App reporting tracing and tracking: 1) Downloads; 2) Usage; 3) Engagement; 4) Feature Likes; 5) Platform popularity (iOS, Android, etc); 6) ROI against marketing spend; and 7) App Performance.
      • Partner with the Dev Team over a 12-month cycle to prioritize at least 1 Tech Debt bug/inefficiency.
      • Clean-up App code and migrate from a low code/no code model to a coding base enabling scale, reusability, and services.

      Requirements:

      • Degree or Diploma required.
      • Minimum 5 years experience in a product ownership or management role.
      • Minimum 5 years management experience.
      • Advantageous to have experience working or leading a development team.
      • Experience with Agile, Scrum, and related methodologies.
      • Experience leading and managing cross-functional teams.
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