Head of Brand - Cape Town - Ad Talent

    Ad Talent
    Ad Talent Cape Town

    2 days ago

    ad talent background
    Description

    About Us

    We are a fast-paced, rapidly growing fintech business.

    About the Role

    We are looking for a Head of Brand and Product Marketing with an in-depth understanding of the fintech industry, financial services, and digital banking.

    Key Responsibilities

    • Develop and execute global brand strategies for target markets.
    • Align brand strategy with the customer journey for a consistent experience.
    • Adapt brand positioning for digital channels and product appeal.

    Product Marketing

    • Create go-to-market strategies tailored to new markets and customer segments.
    • Develop product marketing strategies for different customer journey stages.
    • Communicate product value propositions effectively across markets.
    • Lead digital marketing campaigns to engage customers.
    • Stay updated on product marketing trends to lead the market.

    Marketing Campaigns

    • Oversee marketing campaigns to maximize visibility in expansion regions.
    • Collaborate with teams to address customer pain points in campaigns.
    • Lead digital and promotional campaigns for specific products.

    Digital Strategy

    • Lead digital strategies for new markets, ensuring cultural alignment.
    • Oversee creation of content that supports customer journey steps.
    • Develop and manage product-related digital content to inform customers.

    Team Leadership

    • Lead the marketing team in understanding market-specific strategies.
    • Foster a customer-centric and product-focused culture within the team.
    • Promote digital expertise and create a positive, high-performance work environment.
    • Identify growth opportunities, encourage continuous learning, and ensure workforce planning.

    Data Insights and Reporting

    • Present insights and recommendations based on data.
    • Lead market research and implement tracking systems for marketing performance.
    • Monitor and analyze customer journey metrics and digital channel ROI.

    Requirements

    • Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
    • 8 years' Progressive experience in marketing roles within financial/fintech industry
    • 5 years' strong leadership and team management experience, including leading and developing high-performing marketing teams
    • 5 years' proven experience in market expansion strategies, including entering new regions and international markets
    • In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
    • Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
    • Proficiency in budget planning and allocation, ensuring efficient resource utilisation
    • Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
    • Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
    • Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
    • An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
    • Proficient in digital marketing strategies, including social media, and online content marketing
    • Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders


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