- Collaborate with advertisers to develop an internal sales brief that outlines campaign goals and content requirements.
- Strategize campaigns based on the sales brief, considering the advertiser's objectives, style preferences, and any specific guidelines.
- Work with the team to design and procure campaign assets, including images, copy, and tracking links.
- Team Management and Development:
- Lead and mentor a team of campaign managers who will gradually take ownership of campaign design and optimization for specific brands.
- Daily Campaign Performance Management:
- Monitor and optimize key performance metrics from the ad server, including:
- Daily expenditure
- Click-through rates and ad performance
- Daily sales and return on ad spend
- SKU-level data to assess product performance
- Remaining budget
- Identify campaigns needing creative refresh based on performance metrics.
- Advertiser Campaign Monitoring:
- Track publisher revenue across various brands and campaigns.
- Monitor impressions, click-through rates, and revenue.
- Identify and report any unusual drops in impressions or revenue that may indicate issues with brand fit, technical difficulties, or targeting problems.
- Proven experience with paid media platforms is essential, including meta, programmatic, and search.
- Strong background in performance marketing, including technology, commercial models, and metrics.
- Familiarity with tracking technology, attribution, and conversion performance.
- Ability to manage a team of five or more individuals.
- Over five years of experience in media management and campaign execution.
- In-depth understanding of marketing and retail brands.
- Strong problem-solving skills and the ability to analyze platforms, technology, and analytics to develop solutions and optimizations.
- Flexible, hybrid work environment
- Generous paid time off policy
- We are committed to promoting a positive work-life balance, recognizing the importance of personal happiness and fulfillment.
- Training & Development Opportunities
- Access to advanced partnership automation training.
- Health and Retirement Benefits
- Group medical aid and provident fund schemes.
- Stock Options
- Three-year vesting schedule pending Board approval.
- Internet Allowance
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Strategic Account Management Specialist - Cape Town, South Africa - Impact tech Inc
Description
About Impact Tech Inc:
At Impact Tech Inc, we are dedicated to our workforce, our innovative solutions, and our commitment to client satisfaction. Our collaborative environment fosters rapid growth, enabling us to serve some of the largest brands globally. We leverage state-of-the-art technology to address real-world challenges for our clients, maintaining our position as the premier SaaS platform for businesses looking to automate their partnerships and enhance their revenue streams. Our entrepreneurial culture rewards ambition and curiosity, making it an ideal place for those who value their contributions and enjoy working alongside talented individuals from diverse backgrounds.
Impact Tech Inc is at the forefront of transforming how businesses manage and optimize various partnerships, including traditional affiliate marketing, influencer collaborations, and B2B relationships. Our robust, purpose-built platform simplifies the process for businesses to establish, manage, and expand their partnership ecosystems with trusted brands and communities. To discover how our technology platform and partnerships marketplace drive revenue growth for leading global brands, please visit our website.
Your Role at Impact Tech Inc:
Overview: We are seeking an experienced Account Manager to oversee and coordinate our brand partnerships in the USA and UK. This role will be supported by a Senior Campaign Manager and a team of Account Coordinators.
The advertising network features sponsored product listings for high-profile clients on globally recognized content publishers.
Key Objective: The Senior Account Manager will serve as the primary liaison for our clients, offering strategic insights and ensuring that campaigns not only meet but exceed client expectations.
Responsibilities:
Advertiser Strategy and Execution:
Qualifications:
Preferred Qualifications:
Certification in Affiliate & Partnerships Industry Fundamentals by PXA
Benefits:
Fitness club fee reimbursements and technology stipends.
Impact Tech Inc is proud to be an equal opportunity employer. All employees and applicants will receive fair treatment and equal employment opportunities regardless of race, ethnicity, color, religion, age, gender identity, sexual orientation, disability, or any other non-merit factors.
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