- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets.
- Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, marketing dashboards).
- Excellent communication and presentation skills with the ability to effectively communicate complex data insights to both technical and non-technical audiences.
- Strong attention to detail and accuracy.
- Experience in the FMCG industry, particularly in Consumer Products Manufacturing, a plus.
- Experience working with marketing automation platforms.
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Marketing Analyst - Johannesburg, countries.south-africa - TalentCru
Description
We are seeking a highly motivated and analytical Marketing Analyst to drive marketing success for consumer goods products by providing data-driven insights and recommendations to optimize marketing strategies and campaigns.
Key responsibilities include collecting, analyzing, and interpreting marketing data, identifying market trends and opportunities, and measuring the effectiveness of marketing initiatives.
The ideal candidate will possess strong analytical skills, proficiency in data analysis tools and techniques, excellent communication and presentation skills, and a strong attention to detail and accuracy.
Experience in the FMCG industry, particularly in Consumer Products Manufacturing, is a plus, as is experience working with marketing automation platforms.
The Marketing Analyst will be responsible for developing and maintaining marketing performance metrics and key performance indicators (KPIs) to track marketing campaign success and overall marketing effectiveness.
The role requires conducting market research to identify emerging trends, customer needs, competitor activities, and potential threats and opportunities within the consumer goods market.
The Marketing Analyst will analyze the performance of marketing campaigns across various channels to identify areas for improvement and optimize campaign effectiveness.
The ideal candidate will be able to translate data insights into actionable recommendations for the marketing team and senior management, informing strategic decision-making.
Key performance indicators include Market Share Analysis, Customer Segmentation Analysis, Campaign Performance, Customer Lifetime Value, Customer Acquisition Cost, Brand Perception Analysis, Social Media Engagement, and Return on Investment for marketing initiatives.
The Marketing Analyst will stay up-to-date on the latest marketing trends and industry best practices relevant to the consumer goods market.
Key skills and qualifications include a Bachelor's degree in Marketing, Business, Statistics, or a related field, strong analytical skills, proficiency in data analysis tools and techniques, excellent communication and presentation skills, and a strong attention to detail and accuracy.
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