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  • Culture Specialist - Johannesburg - Red Bull Gruppe

    Red Bull Gruppe
    Red Bull Gruppe Johannesburg

    1 month ago

    Default job background
    Restaurants / Food Service
    Description

    Job Title: Culture Marketing Specialist

    We are seeking a highly skilled and innovative Culture Marketing Specialist to join our team at Red Bull. This individual will be responsible for developing and executing marketing projects that reach consumers in South Africa with the Red Bull brand, ultimately driving the growth of Red Bull Energy Drink sales.

    About the Role

    • The successful candidate will have expertise in project management, creative idea development, and timelines with actionable tasks.
    • They will possess a deep understanding of the South African music and dance landscape, as well as an established network of relationships within the music industry.
    • This role requires strong communication and collaboration skills, with the ability to work cross-departmentally with various stakeholders.

    Key Responsibilities:

    1. Develop and execute innovative marketing projects that align with Red Bull's global and local strategies.
    2. Built local and national brand affinity through events, artists, and opinion leaders.
    3. Collaborate with cross-functional teams, including Red Bull Media Network, Partnerships, Field Marketing, Brand Marketing, and Sales.
    4. Ensure impactful, high-quality, and consistent strategic executions for the brand, culture program, and supported talent.

    Requirements

    • Bachelor's degree in Marketing, Communications, or related field.
    • Minimum 3 years of experience in a similar role, preferably in the beverage industry.
    • Strong project management and leadership skills.
    • Creative problem-solving abilities and attention to detail.
    • Familiarity with the South African music and dance landscape.

    What We Offer

    • A competitive salary range: $60,000 - $80,000 per year, based on location and experience.
    • A dynamic and innovative work environment.
    • Ongoing training and professional development opportunities.

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