Chief Marketing Officer - Johannesburg, South Africa - Initiate international

Initiate international

Verified Company

Johannesburg, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

We have an exciting new career opportunity for a
Chief Marketing Officer to join a team that provides the best, leading-edge global support services to a variety of international organisations at their offices in
Johannesburg.

This is a strategic role that brings together the various pillars of Marketing but will require someone who is also able and willing to get stuck in, contribute practically, influence action and drive performance.

This role combines the creative part of Marketing and the functional expertise of the channels with a data driven performance-based approach.

Does this
job sound like the perfect challenge for you? Keep reading

Your key
job responsibilities as the
Chief Marketing Officer in
Johannesburg will include:

Responsible for Marketing, including:
Performance Marketing across multiple channels including Facebook, Google, Networks & ASO
Brand/positioning and Product Marketing
Creative Services production of wellfitting and highperforming creatives
Platform relations (i.e. Apple & Google)
Community Management (including social media and influencer activity)
Ownership of all existing customer touchpoints
Promotional and communication strategy planning and execution
Automation and journey structure definition
Brand/positioning and Product Marketing
Working closely with the Creative Studio to ensure production of wellfitting and highperforming creatives
Work with the leadership team to agree highlevel Marketing strategy/plans and goals/targets that drive profit and complement business objectives
Set the overall strategy for Marketing to keep being ahead of competitors in terms of functional expertise, tracking and marketing systems
Develop/review/refine Marketing strategies for each site including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI
Reporting of Marketing performance to the leadership team
Guardian of corporate image
Lead, coach, develop and support direct and indirect reports
Manage the creative process and balance this with business needs

Requirements for this
Chief Marketing Officer job in
Johannesburg:

Leadership experience > 5 years
Experience of brand strategy and marketing campaigns, including communications
Technical understanding of tracking and reporting systems
Analytical competencies / mindset
Strong problem solving and organisational skills
Growth focussed, goal oriented individual
Able and willing to lead from the front, getting "hands on" as required
Excellent written and verbal communications skills
A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations
A people person who enjoys managing teams and cares about their teams' welfare, as well as their output
Ideally passionate about Casinos and Casino Content

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