Senior Specialist: Marketing - Johannesburg, South Africa - Absa Bank Limited

Absa Bank Limited
Absa Bank Limited
Verified Company
Johannesburg, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description
Bring your possibility to life Define your career with us

  • With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary


To provide advice and support in practice formulation and associated best practice improvement tactics; enabling the provision of specialist marketing expertise.


Job Description:


Marketing Strategy:
develop business unit market strategies to

drive consideration and business outcomes.

Develop business unit marketing plans with a clear focus to meeting business objectives.

| Campaign proposition marketing execution:

Develop 360 integrated marketing and sponsorship campaigns that change consumer perception, improve

consideration and drive business outcomes.

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  • Strong proficiency in integrated marketing (multi disciplines) strategy and performance
  • Experience in GTM strategic principles on both renovation and innovation
  • Data proficiency
- comfortable with business and marketing strategic and operational measures and performance

  • Lead marketing research projects end to end high degree of competence
  • Comfortable in media strategy, implementation and performance/ optimisation
  • Working knowledge of Digital Marketing Strategy and Performance tracking
  • Can drive marketing best practice and thought leadership
Education

Bachelor's Degrees and Advanced Diplomas:
Marketing (required)

  • Absa Bank Limited reserves the right not to make an appointment to the post as advertised_
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