Senior Segment Manager: Soho Segment - Midrand, South Africa - Vodafone

Vodafone

Verified Company

Midrand, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Role Purpose:

Help Vodacom become the preferred partner of all Soho and Small businesses in their digitalization and transformation journey by providing leadership and hands-on direction to a cross-functional team of Product, Customer value management, Digital Channel and Sales members to deliver relevant, market-leading propositions.

As Vodacom, we know the significant contribution SMME's make to the economy and the important role these businesses play in the sustainability of our country and continent.

To provide better support and enablement to this unique and diverse segment of customers, this role will be responsible for shaping the strategic direction of this segment across our consumer, business and financial services business units as well as drive the prioritisation of initiatives that will enable us increase our marketshare in the categories we compete in.

They must be able to work well independently, as part of a team, or create high-performing cross-functional teams necessary to deliver against our strategy.

Since this is a relatively "new" area, they must be able to navigate ambiguity and be comfortable to challenge the status quo across business units and support areas.

Your responsibilities will include:

E2E ownership of Soho and Small business segment and propositions strategy and execution
Includes Soho revamp (global initiative)
Overall responsible for the revenue and market share growth of the soho and small segment
Own the segment insights and customer data to inform product lifecycle and proposition development and GTM strategies
Define lifecycle framework and segment based detailed plans in each phase of the life cycle such as Welcome-Development-Retention-Winback in collaboration with CVM teams across all BU's
Internal and External stakeholder engagement related to growth of segment

Matric
3 Year Business or Marketing Degree or related industry
5 Years of Experience in Marketing, Product Management, Client Value Management or Segment marketing
Digital experience an advantage

Core competencies, knowledge and experience:

Effective Communication and stakeholder management. Must have the ability to influence and challenge decisions
Business Acumen and data-driven
Analytical Thinking and Problem Solving
In depth understanding of segmentation strategies and proposition management
Demonstrated ability to lead cross-functional teams

Closing date for Applications
:24 May 2023.
The base location for this role is,
Midrand, Vodacom Campus.
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.