Digital Marketing Co-ordinator - Cape Town, South Africa - BlueBridge One

Description

Location:

Cape Town, SA- Hybrid

Job type:
Full-Time Permanent

Reporting Line:
Head of Marketing

• Are you seeking a dynamic position where you can take charge of our digital marketing strategies, influencing brand presence and driving growth in a rapidly evolving industry?
• Are you excited about the prospect of joining a forwardthinking organisation that embraces innovation, empowers its employees to take ownership of their work, and fosters a culture of continuous improvement and professional development?

Role overview:

At BlueBridge One, we are more than just a leading EMEA NetSuite Solution Provider with over 20 years of industry experience.

Our purpose is to inspire impactful solutions, driving meaningful change in the business landscape.

With a vision focused on long-term growth for our customers, we continuously seek out new industry verticals and business transformation opportunities where we believe we can make a lasting impact.

With a product portfolio of NetSuite and BlackLine and the creators of our innovative OneShip SuiteApp product, we are committed to delivering comprehensive business solutions.

With offices strategically located in the UK, South Africa, and Romania, we are a fast-growing global organisation providing ample scope for you to develop and hone your specialised skills.

Reporting to the Head of Marketing, you'll leverage your skills in data-driven decision-making, and strategic thinking to drive brand awareness, increase website traffic with strong conversion goals, and optimise our lead generation capture points.

Working closely with the Head of Marketing, you'll own the execution of integrated marketing campaigns aligned with business objectives, ensuring our brand remains at the forefront of delivering business solutions.

This role offers an exciting opportunity to make a meaningful impact on our brand's success while continuously learning and sharing insights with the wider teams.

Key Responsibilities:

The main functions of the role include but are not limited to:

-
Website Management and Optimisation:

Manage website content, including building landing pages and monitoring website performance.

-
PPC and Paid Advertising:

Own and manage Google Adwords campaigns, aligning PPC strategy with marketing and company goals.

Manage paid advertising campaigns across social platforms, particularly LinkedIn.

Create, manage, and optimise digital advertising content and campaigns across multiple platforms with external media partners.

-
Social Media Management:

Coordinate content delivery and community management across LinkedIn, Twitter, and Facebook platforms.

Execute communications for marketing, lead generation, and webinars using our Communigator platform.

-
Content Distribution:

Coordinate content distribution across various online channels to maximise reach and impact.

-
Performance Tracking and Analysis:

Stay updated with industry best practices, emerging digital marketing trends, and performance metrics to inform data-driven decisions and optimise strategies.

Measure, analyse, and report on the performance of digital marketing campaigns, providing regular updates to management.

Conduct research and analysis to identify trends, growth opportunities, and areas for improvement in the market.


Essential Skills:

• Proficiency in WordPress platforms.
• Expertise in SEO best practices.
• Proficiency in PPC and Paid Social, including Google Adwords, Microsoft Ads (Bing), and LinkedIn.
• Familiarity with CRM platforms.
• Resultsoriented mindset with excellent communication skills.
• Resourceful selfstarter with strong organisational skills.
• Proactive problemsolving approach and commitment to continuous improvement.
• Proficient in using digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, etc.
• Exceptional written and verbal communication skills.
• Strong analytical skills.

Industry Experience & Qualification (required)

• 2+ years of experience in Digital Marketing, with knowledge of B2B environment and proficiency in WordPress, Google Ads, and Analytics

Our Company Culture - Qualities We Are Looking For:

Integrity
-
Do the Right Thing:_Uphold ethical standards while managing website content, digital advertising campaigns, and social media platforms. Ensure transparency and accuracy in performance tracking and analysis, providing regular updates to management.


One

Accountability

Enterprising
-
Bold Innovation In Digital Marketing:_Exhibit an enterprising spirit in implementing SEO best practices, PPC strategies, and digital advertising content. Stay updated with emerging digital marketing trends and performance metrics to continuously improve strategies and achieve marketing objectives.


Job Types:
Full-time, Permanent


Salary:
R350 000,00 - R400 000,00 per year


Experience:

• B2B Marketing: 4 years (required)
• SEO tools: 4 years (required)