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    • Exec Head of Marketing and Communications - Johannesburg - Set Consulting

    Set Consulting
    Set Consulting Johannesburg

    1 week ago

    SET Consulting background
    Description

    Executive Head of Marketing and Communications

    A quality driven Leader is sought to develop Integrated Marketing and Communication strategies for a Major Bank.

    The key role involves creating a powerful brand that is people-centric and connects with targeted communities, driving enterprise-wide campaigns, activations, and experiences. Developing a positive Value Proposition is also a great career opportunity with a market leader.

    • Lead the development of an Integrated Marketing and Communication (IMC) strategy.
    • Conceptualise and implement innovative Marketing and Communication plans, both internal and external.
    • Partner with Executives and participate in Senior Management and Strategy sessions.
    • Translate Marketing strategies into innovative experiences to foster a culture of transparency and collaboration.
    • Contribute to Employee Brand architecture and position messages effectively.
    • Collaborate with Brand Experience, Events, Communications, PR, and Design teams.
    • Communicate different HR touchpoints such as recruitment, graduate programmes, scholarships, and alumni initiatives.
    • Lead a cross-functional team to deliver the Marketing brand.
    • Utilise various media platforms, creatives, events, written articles, presentations, and more.
    • Create a strong sense of community among employees.
    • Conceptualise and execute activations and experiences through impactful events and communications.
    • Shape Internal Comms and deliver events to reach employees in SA and African markets.
    • Manage the internal reputational issues of the bank and its employees.
    • Orchestrate clear and concise messaging.
    • Lead Brand initiatives to attract top talent and ensure the firm is an Employer of Choice.
    • Create inspiring content for diverse channels.
    • Direct the digital and social media platforms, channels, and content.
    • Monitor the Employee Value Proposition to draw relevant insights.
    • Provide input to budget planning proposals for Senior leadership.
    • Conceptualise campaigns to boost employee engagement and sense of belonging.
    • Lead communication initiatives across multiple regions.
    • Build a strong media profile and manage the Communications value chain, serving as Media Spokesperson.
    • Other key duties will be discussed at the interview stage.

    Qualifications and Experience:

    • Marketing or Communications Degree, Honours or Master's degree advantageous.
    • Proven track record in Integrated Marketing and Comms at a senior level.
    • Experience within a top Bank, Financial Services firm, Agency, or related industry.
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