Online Casino Brand Manager - Cape Town, South Africa - Initiate International

Initiate International

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Are you ready to roll the dice and take your career to the next level? We have an exciting career opportunity for an
Online Casino Brand Manager in
Cape Town to join a company that provides the best, leading-edge global support services to a variety of international organisations.

You'll be in charge of creating and implementing marketing campaigns that will attract new players and keep existing ones coming back for more.

If you have a passion for
online gaming and a knack for marketing, this is the perfect
job opportunity for you.

Your key
job responsibilities as the
Online Casino Brand Manager in
Cape Town will include:

Responsible for the online Casino product, its customers and overall ROI
Own the monthly and quarterly Casino communication plan and ensure impeccable planning and end to end execution of campaigns (this includes campaign briefing, defining customer segments, brainstorming with copywriters and designers, signing off assets and marketing materials and reporting on and evaluating results)
Manage marketing concepts and campaigns to enhance the customer experience, maximise activity to generate return on investment and increase customer lifetime value
Working with teams to deliver monthly promotional/CRM calendar and any ad hoc promotions
Ensuring a seamless experience for the customer from comms through to the online site, ensuring the development and continuous optimisation of lifecycles
Liaising with BI and business development to ensure promotions and bonuses are refined to be both effective and costefficient. Raising any ad hoc BI requests to gain insight into player behaviour and activity
Work closely with the internal and external stakeholders to ensure execution and quality acrosstheboard in terms of site experience and customer journeys are effective and constantly improved upon on all devices
Product development; features scheduling, coordinating the launch of new features, feeding into creating new features, games release schedules, coordinating plans
Build close relationships with business functions including but not limited to Call Centre, Marketing, BI, Business Development, Operations and Product teams
Responsibility for maintaining KPIs, including but not limited to player numbers, deposits, withdrawal ratios and frequency of visits to the sites across all player groups
Strong knowledge of casino play and risk management and ability to profile players effectively
Detailed competitor analyses with planned solutions on casino shortfalls

Requirements for this
Online Casino Brand Manager job in
Cape Town:

At least 3 years
Online Gaming experience in a Marketing or CRM role
Strong knowledge of
Online Gaming Products (slot games, live dealer, table games etc.)
Strong online/digital marketing experience and knowledge base
Excellent CRM experience (comms optimisation / Segmentation and Offer Strategies)
Project Management
Player UX and UI optimisation
Proficient in Excel, and reporting software with the ability to analyse, report and present results and findings to different stakeholders
Problemsolving, influencing and strategy development skills
Passionate, selfmotivated, dynamic and able to take the initiative