Video Content Creator - Durban, South Africa - HotelJobs

HotelJobs
HotelJobs
Verified Company
Durban, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description

Purpose of the Position


We have a marketing/creative department that is a hive of activity across our various brands and spans in expertise from brand management to graphic design, copy writing, digital marketing, social media and more.

As Video Content Creator, your primary role will involve the creation of top-notch video content and the oversight of our social media channels, websites and marketing materials.

Working closely with the media team, you'll play a key role in conceiving innovative ideas, coordinating the planning and execution of video projects, and curating compelling content.

This position demands a blend of creativity, technical proficiency, and a comprehensive grasp of current social media trends and best practices.


Key Performance Areas
- **Produce Exceptional Client-Facing Content**: Develop and deliver high-quality video content tailored for clients and prospects, ensuring it aligns with their expectations and showcases the organization in the best light.
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Adherence to Brand and Design Guidelines: Create video, audio, and animated content while strictly adhering to established brand and design guidelines. This includes crafting both short-form (up to three minutes) and long-form (up to 20 minutes) content.
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Innovative Approaches: Propose innovative creative treatments and approaches to elevate the visual and storytelling aspects of content, contributing to its overall impact.
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Consistent Delivery under Pressure: Consistently deliver top-tier content within tight deadlines, demonstrating the ability to maintain quality and creativity under time constraints.
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Elevate Ordinary Footage: Transform ordinary footage into extraordinary short video content for social media, employing creativity and intelligence to captivate the audience.
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Audio Integration Mastery: Skillfully craft and integrate audio and music elements to enhance the overall quality and appeal of video content, taking it to the next level.
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Design and Production Support: Provide necessary support in design and production activities as required, contributing to the overall effectiveness and efficiency of content creation.
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Clarification of Complex Financial Concepts: Leverage editing and graphics expertise to explain complex financial concepts in a clear and visually engaging manner, ensuring accessibility to a broad audience.
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3D Graphics Implementation: Utilize 3D graphics to enhance the energy and visual appeal of videos, adding a dynamic and modern dimension to the content.
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Diversified Asset Creation: Generate assets for various formats, including live shows, prerecorded content, podcasts, etc. This involves creating animated graphics, thumbnails, and other visual elements to support diverse content needs.
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Optimize for Different Platforms: Tailor content for different platforms, considering the unique characteristics and requirements of each, to maximize its impact and reach.
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Collaborate with Cross-functional Teams: Work collaboratively with teams outside of the immediate content creation sphere, such as sales, marketing, and product development, to ensure alignment with broader organizational goals.
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Experimentation and A/B Testing: Conduct experimentation and A/B testing on content elements to identify and implement strategies that optimize viewer engagement and satisfaction.

  • Regular Reporting and Analysis: Provide regular reports on the performance of video content, conducting thorough analysis and offering actionable insights for continuous improvement.

Competencies Required
- **Conceptualization**: Develop innovative and effective ideas for various video content types, aligning with organizational objectives.
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Planning: Strategize and plan the execution of high-quality video content, ensuring alignment with marketing goals and brand guidelines.
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Production: Oversee and manage all aspects of video production, including scripting, storyboarding, filming, editing, sound design, and post-production.
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Collaboration: Work closely with the marketing team to co-create video concepts that seamlessly integrate with overall marketing strategies.
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Social Media Content Creation: Generate engaging content for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to enhance brand awareness and encourage user interaction.
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Audience Engagement: Develop content that fosters increased engagement, interaction, and resonance with the target audience.
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Performance Monitoring: Utilize analytics tools to monitor and analyze social media performance, extracting insights to adjust content strategies for optimal engagement and reach.
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Trend Awareness: Stay abreast of the latest social media trends, tools, and best practices to ensure content remains current and resonates with the target audience.
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Innovative Suggestions: Propose creative and innovative ideas to enhance the organization's so
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