Website Manager: Digital - Kuils River, South Africa - Ackermans

Ackermans

Verified Company

Kuils River, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Job Advert:

An exciting new opportunity has become available at Ackermans

The Advertising Manager:
Digital will be responsible for the end-to-end website construction, execution, and performance.

Driving optimal web and mobile structure and design, catalogue execution and content execution of the website with a strong understanding of SEO and UX.

Additionally, this role will manage and oversee the content upload process and be responsible for website budget, performance and reporting.

Qualifications:

Essential:

Degree in Digital Marketing/Marketing or equivalent

Preferred:

A qualification in information systems, web and mobile design or development
Google Accredited Courses

Knowledge, Skills and Experience:

KNOWLEDGE required:

Excellent understanding of integration across digital channels (Websites, App, USSD, SMS, E-Mailer, Social Media Platforms)
A working knowledge of the latest MS packages (Word, Excel, Power Point & Outlook)
An indepth understanding of Google Analytics
An indepth understand of Digital Media Mix and reporting metric
Knowledge of digital channels i.e. web, digital media, social media, USSD, SMS, E-Mailers and Apps
Knowledge of digital industry, trends, tools and techniques and the integration thereof
Know best practice in digital to advise and influence decisionmakers about the digital initiatives, priorities and opportunities. Specifically around UX ,SEO and Web based CMS
Knowledge of digital reporting and various analytical tools

SKILLS required:

Advanced problem solving skills
Organisational and administrative skills
Excellent written and verbal communication
Presentations skills
Attention to detail
Timemanagement
The ability to:
Work in results driven and performance focused environment
Be adaptable to change initiatives
Be selfmotivated
Deliver work on time
Work independently & in a team
Contribute to and integrate with the bigger marketing team & other stakeholders
Have a high level of integrity/sensitivity to confidential information
Effectively deal with numerous tasks and priorities

EXPERIENCE required:

Essential:

A minimum of 35 years' relevant digital experience gained in a Digital Marketing environment
Experience in working with UX, SEO and Web based CMS

Preferred:

Experience gained in a Retail environment
A working knowledge of HTML and CSS
Knowledge of job ticketing system
Experience in managing a team

Key Responsibilities:

Website strategy and planning

Develop, define and implement the website strategic goals and objectives in line with the Marketing strategy.
Develop a roadmap for website updates, improvements and efficiencies based on market trends and the needs of our Customer.
Implementation of the agreed Digital marketing processes flow from handover of the promotional grid to post campaign analysis.
Provide input to the website budget and manage budget accordingly

Management of website development and health, web maintenance, user change requests

Design, development, maintenance of the endtoend website
Inputs/role players: UX reporting, front/backend developers, OC Manager, Competitor & Industry analysis
Collaborate with relevant stakeholders to ensure website functionality, security and performance is at optimal level.
Assist with testing and customer experience.
Incident management: liaising with technical team to ensure customer, business and marketing issues and bugs are resolved.
Determine impact of possible change, flagging risks and providing input into changes understanding the customer journey
Troubleshoot technical issues and ensure timely solutions

Catalogue and content execution

Quality check website execution of catalogue and refer issues to rectify.
Communicate with the Merchandise teams to ensure full, ontime and enriched content.
Communicate with the photography studio / online commerce / buying with reference to display of visuals.
Manage content plan for the website and ensure ontime execution on visual and written content.

Reporting and analytics

Continuously analyse customer behaviour and engagement patterns to identify opportunities for improving conversion rates
Implement conversion rate optimisation techniques to enhance website performance
Monitor website traffic, customer behavior, and other relevant metrics using analytics and reporting tools to assess performance and make datadriven website decisions and/or changes.

Management