Communications Specialist - Johannesburg, South Africa - Clarins

Clarins

Verified Company

Johannesburg, South Africa

4 weeks ago

Posted by:

Thabo Mthembu

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Description

Ready to bring passion into your career?

A global leading skincare and make-up company, Clarins Group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence.

Its _raison d'être_ is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story?

KEY Responsibilities:

PR & Influencers

Build strong and credible relationships with Influencers and Media teams to gain support and awareness.
Take responsibility of the brand's Influencers Marketing Strategy, define the strategy for events and earned media opportunities, set up paid partnerships, while managing budgets and campaign reports.
Conceptualise, execute and manage brand events.
Develop a diverse digital media network to drive strategy and maximise opportunities.
Respond to media queries such as beauty briefs and product briefs.
Ensure that strategic product seedings are delivered timeously to defined influencers and media network in accordance with the marketing schedule.
Oversee the PR strategy per campaign and as per the marketing calendar.
Management of the Influencer Agency responsible for sourcing influencers.
Management of the Creative Agency to ensure that all content creation is aligned to the business objectives.
Report on success of Influencer and PR campaigns and key KPI's.
Ensure that local content creation strategy is advanced through Influencer content being adapted for Clarins' owned platform usage.
Implementation of local CSR Strategy source opportunities for exposure and ensure editorial coverage is received.

Social Media

Be responsible for the overall management of Clarins'

Owned Platforms:
Instagram, Facebook, YouTube and TikTok.

Responsible for the creation of all locally relevant content and ensure consistent brand messages/positioning across all owned channels.
Responsible for developing the strategy for each owned channel and to ensure that this strategy meets business objectives, as well as brand positioning objectives.
Combine Earned, Owned and Paid Media activations to define and implement content plans fuelled with content generated by influences/content creators.
Management of Social Media and Creative Agencies to ensure business and creative objectives are met.
To create and implement social media animation plans alongside Global directives and take full responsibility for all content published on all owned social media platforms.
Collaborate with internal relations (ecommerce, digital, CRM, marketing & sales) to build the Clarins brand and develop owned media content based on the marketing calendar, digital activation overview, Ecommerce plans and trade animations.
Drive traffic to for Ecommerce offers

Brand Media

Responsible for the strategy and implementation of the paid media plan to drive the brand's positioning in the market.
Responsible for the planning and execution of brand digital marketing campaigns across the various channels and ensure that all content meets the brand's identity standards.
Brainstorm new and creative brand awareness growth strategies.
Ensure that there is a good mix of globally developed brand content and local content in the paid media strategy.
Responsible for the development of all local brand media and the localisation of global content to ensure local relevancy.
Responsible for the management of Creative Agency for the development of all creative assets.
Responsible for the management of Digital Agency for the successful implementation of paid brand digital media strategies.
Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principles.
Track, measure, and report on the metrics for all brand media activities, and assess against goals

Budget

Responsible for the management, strategic implementation and billing processes for the Media brand budget, Domestic.
Responsible for the management, strategic implementation and billing processes for the PR budget.
Ensure that all costs to be incurred to the brand are checked and have gone through approval process.
Manage free goods budget and ensure products are ordered as stipulated within the P&L.

Corporate Social Responsibility

Ensure collaboration with Move Africa for the Red Movement awareness in South Africa.
Develop corporate strategy alongside other internal stakeholders for the growth and multichannel approach to building the Red Movement partnership.
Drive "Caring for people and Caring for the Planet" by highlighting the crisis of period poverty and