Junior Sales Consultant - White River, South Africa - AVI Limited

AVI Limited
AVI Limited
Verified Company
White River, South Africa

1 month ago

Thabo Mthembu

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Thabo Mthembu

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Coffee Importers and Roasters Organisation (CIRO) is a true coffee emporium.

As the preferred one-stop solution,
CIRO offers expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution and market trend analysis.

As the largest manufacturer of pure coffee in South Africa, it is easy to understand why
CIRO is a noteworthy front runner within the coffee service industry and renowned for consistent quality, innovative product formats and extra value offering.

Job Specification:

Key Performance Areas:


  • Achievement of monthly sales, volumes, and margin targets
  • Superior customer service relationships of existing customer base by following a structured call cycle based on the regional customer set criteria
  • Influencing and positively affect the In Cup Quality and delivery via the Onsite beverage Solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and or re doing operational Training.
  • Create a targeted customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels
  • Achieve the agreed growth forecasted for the fiscal year by the Sales Manager
  • Completion of new business development:
  • Initial contact
  • Assessment of needs
  • Proposal of tailored solution
  • Guiding on implementation, if necessary with the prospective customer.
  • Ensure that agreements concluded with target list are commercially sound
  • Present at each installation and complete customer solutions training on day of installation.
  • Measurement will be completed in the following manner:

  • Monthly 1 on

  • Structured tracking against target list


Value added training visits and building credible coffee relationships

  • Announce him/herself to management of establishment with explanation for purpose of the visit
  • Ensure that the management of establishment is made aware of any coffee product related issues, training needs or equipment maintenance
  • Ensure the customer is aware that this service is a planned and paid service for Coffee Squad
  • Ensure the customer is aware that for training and events that this is a paid service and agrees to the invoice being issued beforehand
  • Ensure the customer is aware of any changes made, i.e. setting of grinders or operational guidance performed (still in line with guidelines set as per SLA if applicable)
  • Ensure customers are using Ciro products
  • Build sound business relations with the main objective to retain and build volume throughput

Customer Specific Ciro CORE Evaluation, Training Register & ESO is completed

  • Ensure that management of establishment signs off the following documents from visit:
  • Ciro CORE Evaluation
  • ESO Job card with spares consumed
  • Ensure that the correct online documents are submitted and are comprehensively completed at every call as per the prescribed standard set by Key Accounts, Training, and the Customer
  • Escalate any findings to Ciro management as well as keeping the customer informed of any irregularities

Ensure the In-Cup quality of the coffee is of the agreed standards

  • Freshness test done on all Ciro products
  • Test all products through equipment and completing taste testing, grammage testing and flowability
  • Test all equipment to ensure it is mechanically, aesthetically, and functionally acceptable
  • Calibrating and or programming of equipment to ensure the right quality of coffee product is produced
  • Assess the Staff at the Customer to ensure that the right procedures are followed when making coffee and related products, and that correct cleaning procedures are adhered to.
  • Where appropriate, ensure compliance of quality standards defined by customer HQ and report irregularities to management of the establishment

Perform Basic Preventative Maintenance of coffee equipment

  • Perform Basic Preventative Maintenance as per service intervals defined within SLA or Coffee Squad Agreement.
  • Ensure that the Maintenance activities is completed thoroughly and signed off by management of the establishment
  • Ensure that the whole service kit of spares is consumed and that a Job Card is signed off by management of the establishment
  • Assess the equipment on site and if major repair work is necessary, logging a repair call with the technical department
  • Inform the Customer of any malicious damage
  • Keep the business informed of potentials leads
  • Be responsible for spares and tools


  • Assist and execute any event related activities

Public coffee industry involvement

  • Be a SCASA committee member in the region
  • Advantageous
  • Be available for industry meetings, events, and new initiatives

Qualifications and Experience:

  • Matric
  • Grade 1
  • Business Relevant Degree or D

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