Marketing And Crm Manager - Gauteng - Toyota Financial Services (South Africa) Limited

    Toyota Financial Services (South Africa) Limited
    Toyota Financial Services (South Africa) Limited Gauteng

    2 days ago

    Default job background
    Description

    Marketing and CRM Manager

    The role of the Marketing and CRM Manager is to drive and support awareness of the Toyota Financial Services brand and products through various marketing initiatives, focusing on strategic partnerships and business development.

    This includes developing and implementing a Customer Relationship Management (CRM) strategy across our dealer network and internally, ensuring seamless digital customer experiences. The successful candidate will work closely with divisions within Toyota Financial Services, Toyota South Africa Marketing, as well as the Toyota, Lexus, and Hino Dealer networks, to enhance new and used vehicle sales, market share, finance, and insurance penetrations through conquest and retention strategies.

    Duties & Responsibilities

    1. Drive national marketing and customer retention management initiatives, overseeing cross-functional teams to achieve objectives.
    2. Develop, implement, and manage comprehensive marketing strategies, leveraging digital channels and branding to support Toyota Financial Services' medium-term business plan and growth strategies.
    3. Create and execute marketing and CRM initiatives to boost brands, service offerings, and market share across all product lines, ensuring alignment with global best practices.
    4. Maintain and develop the Corporate Identity of the Brands both internally and externally.
    5. Lead the Company's digital growth, enhancing presence and maintaining best-in-class standards, driving innovation and customer engagement.
    6. Design and implement marketing and CRM solutions to increase sales and revenue for the Organization.
    7. Oversee cost usage, ensuring delivery of planned work within agreed parameters, reporting on tangible benefits of marketing and CRM initiatives.
    8. Analyze data and reports to identify trends, discrepancies, and inconsistencies, informing decision-making processes.
    9. Implement risk management, governance, and compliance frameworks throughout the area of responsibility.
    10. Demonstrate leadership behavior, personal involvement, commitment, and dedication in support of organizational values, fostering an environment that encourages employee growth and performance excellence.
    11. Manage the team by executing management responsibilities and creating opportunities for employee growth and development.

    Desired Experience & Qualification

    1. 6 - 8 years of experience in Marketing, Advertising, and Media, including digital platforms.
    2. 4 - 6 years of experience managing a team.
    3. Active experience in Customer Retention Management and using digital platforms will be advantageous.
    4. Bachelor's degree in Marketing or Business Administration/Management, with a strong academic record and relevant industry certifications preferred.

    Packages & Remuneration

    A competitive Market Related Cost to Company package, reflecting the organization's commitment to attracting and retaining top talent.

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