Digital Marketing Specialist - Pretoria, South Africa - The Hiring House

Description

Minimum education (essential):
- BCom Marketing Management or related Commerce degree


Minimum education (desirable):
- Postgraduate Degree or Diploma in Marketing Management or related Course/Certificate in digital marketing



Minimum applicable experience (years):
- 5 years


Required nature of experience:

- Business to Consumer marketing.

• Experience in international markets.
• Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, ecommerce platforms, 3rd party remarketing platforms, etc.
• Reporting and navigating GA
• Analyzing and reporting on campaign data.
• Set up and testing of goals and conversion tracking.

Skills and Knowledge (essential):

• Digital platforms (i.e. Google Ads, Facebook, YouTube, ecommerce platforms, 3rd party remarketing platforms, etc).

• GA

• Thorough understanding of conversion tracking systems.
• Digital target markets / audiences and campaign KPIs
• Predict campaign performance, based on previous experience.
• Proficient in Microsoft Suite or Google Suite.
• Excellent analytical and crossfunctional communication skills
• TV Streaming (desirable)
• Google Tag Manager (desirable)
• Experience in Marketing Cloud intelligence / Marketing automation (desirable)

Duties- Digital Campaign Management

• Retail and ecommerce Management
• Data Tracking & Reporting
• Strategic Management Support
• B2C Digital Marketing Administration and Budget Management
• QMS