Retail Marketing Manager - Cape Town, South Africa - Crazy Store
Description
Responsibilities:
- Implement a comprehensive marketing strategy aligned with company goals and objectives.
- Conduct market research to identify target audiences, understand customer needs, and track industry trends.
- Manage and develop relationships with marketing agencies and vendors.
- Oversee the creation of all marketing materials, ensuring brand consistency and messaging.
- Analyze marketing campaign performance using data and metrics to measure success and identify areas for improvement.
- Stay uptodate on the latest marketing trends and technologies.
- Collaborate with other departments, such as buying, product development, and customer service, to ensure alignment and support marketing goals.
- Manage and collaborate with store managers to ensure effective campaign execution and brand consistency across all locations.
- Track and analyze the performance of retail marketing campaigns to measure ROI and identify areas for improvement.
- Oversee the development of engaging content for instore marketing materials.
- Create marketing campaigns specifically targeted to instore customers, including pointofsale displays, signage, and promotional events.
- Create a strategy for sponsorships, manage the sponsorship budget, allocate marketing sponsorship budgets based on best partnerships with the business.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field preferable.
- 3+ years of experience in marketing, preferably a retail environment.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of marketing principles and best practices.
- Excellent problemsolving skills.
- Strong communication, both written and verbal, with the ability to present information clearly and concisely.
- Excellent project management and organizational skills.
- Experience with content marketing creation and management.
- A creative and strategic mindset with a passion for marketing.
More jobs from Crazy Store
-
Trainee Manager
Kempton Park, South Africa - 1 week ago
-
Trainee Manager
Roodepoort, South Africa - 6 days ago
-
45 Hour Shop Assistant
Springs, South Africa - 5 days ago
-
45 Hour Shop Assistant
Montana, South Africa - 6 days ago
-
Trainee Manager
Grabouw, South Africa - 6 days ago
-
Trainee Manager
Ferndale, South Africa - 1 week ago