Description

**Job Title:** Head of SEO

**Job Summary:**

We are seeking an experienced Head of SEO to lead our search engine optimization strategy across various markets. The ideal candidate will have a deep understanding of the sports betting industry and a proven ability to drive growth through innovative SEO strategies.

**Key Responsibilities:**

• Lead and manage a team to contribute to acquisition and retention strategies across all markets.
• Develop, implement, and optimize SEO strategies for multiple websites.
• Conduct keyword research and analysis to improve website rankings.
• Analyze data and generate detailed reports to identify areas for improvement.
• Stay updated with the latest SEO developments, online behaviors, and market trends.
• Identify opportunities and create scalable plans for SEO growth.
• Develop and execute effective SEO campaigns.
• Monitor and track performance metrics for SEO campaigns, using data to refine and adjust strategies.
• Provide insights on SEO forecasting, budgeting, and overall direction.

**Requirements:**

• A minimum of 7 years' experience in a senior search engine optimization role.
• 4+ years of relevant SEM experience, including on-page and off-page SEO, link building, social media, and PPC.
• Solid understanding of analytical software.
• Degree or diploma in Marketing or a related field.
• Proven track record in team management within a dynamic and fast-paced environment.
• Strong analytical skills, with experience in strategic planning and business management.
• Excellent knowledge of search engine algorithms, ranking strategies, and the SEO industry.
• Attention to detail with strong numerical skills.
• Exceptional interpersonal skills and the ability to build strong relationships with stakeholders across the business.
• SEO copywriting skills.
• SEO link building skills.