Campaign Manager: Category Growth Specialist - Cape Town - MBA-Exchange

    MBA-Exchange
    MBA-Exchange Cape Town

    1 week ago

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    Description

    Campaign Manager: Category Growth Specialist

    At takealot.com, a leading South African online retailer, we are seeking a highly skilled Campaign Manager: Category Growth Specialist to join our team in Cape Town.

    We are a dynamic and hyper-growth company that thrives on innovation and creativity. We offer market-related benefits, a collaborative work environment, and opportunities for growth and development.

    Key Responsibilities:

    • Develop and implement a social media paid content strategy that supports takealot.com's Marketing objectives, integrating Paid and Organic channels with strategic support from the Head of Performance Marketing and external agencies.
    • Run, Optimize, and Manage Takealot's performance channels across Paid Social, with daily, weekly, and monthly reporting to internal and external stakeholders.
    • Liaise with other departments to direct marketing priorities that drive business success across paid social and other paid media channels.
    • Build and maintain relationships with commercial partners at an account manager level, advising on best practices across performance and organic media channels.
    • Develop and execute Paid Social Media strategies for key business categories, working closely with the Social Media Manager to align organic and paid strategies and campaigns across social media platforms.
    • Work closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channels.
    • Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams, with technical implementation of campaign strategies and A/B testing across performance marketing channels.
    • Run, Optimize, and Manage campaign sets across various channels (Google, Facebook, TikTok) and platforms (web + app), developing, scaling, and refining campaign strategies for future growth.

    Attributes Required:

    • Data-driven decision-making capabilities with ability to converse with all levels of management about their approach.
    • A strong problem-solving and solution-orientated mindset.
    • Attention to detail in all levels of campaign management (campaign set up and reporting).
    • E-commerce experience is required.

    Qualifications and Experience:

    • Tertiary qualification in Marketing, Statistics, Mathematics, or Computer Science is required.
    • At least 3-5 years of experience in a campaign manager role.
    • Certifications: Google Ads (Required) Google Analytics (Required) DoubleClick (Beneficial)
    • Experience on the following platforms: Google Ads (Required), Google Marketing Platform (Beneficial), Meta Ads (Facebook, Instagram, Whatsapp) (Required), TikTok (Required), Snapchat (Beneficial).

    The Environment:

    • takealot.com employees are entrepreneurial, dynamic, smart, customer-centric, fun, and have a shared ambition to be the leading e-commerce company in Africa.
    • We have a fun and collaborative work environment, where we take ownership, work in teams to create solutions, and are always open to direct feedback and new ideas on how to improve.
    • We are short on ego and high on output, with a focus on execution rather than just thinking.
    • We love what we do and what we are creating.

    We seek to Employ an Extra Ordinary Mind who:

    • is forthright but respectful
    • is an expert at doing, who can not only design but also execute
    • is analytical, able to use data to make decisions
    • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
    • is passionate about the potential of e-commerce and delivering a world-class customer experience
    • is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
    • is able to think about problems from a business perspective using technical and product input
    • is curious and challenge the status quo
    • is innovative and enjoys iteration
    • is collaborative
    • will be at the cutting edge of developing new concepts for takealot.com.
    • thinks like an owner of the business.
    • is SMART, has INTEGRITY and is HARDWORKING

    If you meet the above requirements, come and join us.

    Takealot is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities to apply.

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