Senior Manager - Roodepoort, South Africa - MTN Nigeria

MTN Nigeria

Verified Company

Roodepoort, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

MTN has a stated intent of being a technology Company, beyond the provision of telephony services, driven by a focus on the delivery of traditional Telcom's, FinTech and Rich Media Content services for consumers and mobile connectivity, fixed connectivity, Unified Communication, Cloud Services, IoT and Machine-to-Machine services, as well as Partnerships, where MTN collaborates with parties that re-sell MTN's enterprise services.

The role of Group Brand and Marketing Communication is to ensure that relevant practices and principles are developed and deployed to the Opcos.

The key focus areas for the Brand team is to advance the following:

Define practices and routines that are critical towards the delivery of the Business and Brand strategies
Understand various market segments that MTN seeks to serve and draw insights on what specific needs MTN can serve.
Define a messaging construct that considers MTN's stated intent.
Ensure that MTN is number one across our markets on key brand performance measures, specifically Brand Desire
Developing and implementing marketing strategy that aligns to MTN's drive for growth in the digital, enterprise and other alternative revenue streams
Implementing effective measurement tools to allow MTN to understand the impact of above the line, below the line initiatives