Paid Media Specialist - Johannesburg, South Africa - Initiate International

Description

A leading lottery and betting website that is devoted to the world of online gaming has an exciting career opportunity for a Paid Media Specialist to join their team in Johannesburg. If you have advanced experience in analytics and are a specialist in ads platforms, this job could be perfect for you

Your key job responsibilities as the Paid Media Specialist in Johannesburg will include:

• Build high converting landing pages (come up with the idea content, images for the landing pages and work the team to build landing pages)
  
• Oversee the all the account performances and work with the marketing team to implement the changes
  
• Know the best strategies and tactics in maintaining good CTR, high ad position (top 3) and good conversion results
  
• Conversion tracking and optimization; knows Google Tag Manager, Event tracking and Facebook advertising
  
• Responsible for the execution, performance and reporting of the paid social campaigns for the company across multiple platforms
  
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
  
• Overseeing and managing the overall budget for paid media
  
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
  
• Be the paid social expert for the company on campaign performance and optimisation providing insights into the best strategies and tactics to achieve business objectives
  
• Work with the data and the analytics team to provide dashboards and analytical insights to the client
  

Requirements for this Paid Media Specialist job in Johannesburg:

• Must have extensive experience in a similar role
  
• iGaming experience will be highly advantageous
  
• Must have advanced experience in analytics and advanced tracking
  
• Must be able to set up and manage paid campaigns across different platforms
  
• Specialist in ads platforms: Google Ads, Facebook Ads, Display Advertising, Remarketing Advertising, Video advertising, Google Dynamic Search Ads, Google Remarketing List Ads, Bing Ads
  
• Organised and able to work in a fast paced environment
  
• Must have general SEO knowledge
  

If you meet the above requirements for this Paid Media Specialist job in Johannesburg, we would like to hear from you Please send your CV through today If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.