Head of Marketing and Innovation - Johannesburg, South Africa - Afro Miaki Group

Thabo Mthembu

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Thabo Mthembu

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Lead the development of the Marketing Strategy for the organisation, plan and ensure implementation.

Take accountability for the Brand strategy which includes development of the - 5 year brand strategy, annual brand strategy, and provide input into business unit strategy.

Manage the brand profitability Through The Line (TTL) - feasible innovation, core business and promotional performance / return on investment.

Consumer insights - plan and interpret market research across all platforms in order to generate commercial consumer insights and opportunities for the brand.

Media strategy - formulate the annual media support plans with the agency, including ongoing tracking of the media to guide the business on whether the media is effectively working for the brands.

Communication - responsible for the TTL communication development and implementation.

Digital and commerce - Conduct both social media communication and commerce planning.

Innovation - Manage the innovation process end to end: from concept development to feasibility to go to market.

Intelligence - Analyse all data sources (internal & external) and convert into business insights, including competitor tracking and consumer trends.

Process design for the business - Develop processes and procedures for the marketing team.

Channel and Customer strategy - contribute to the topline customer and channel strategy annually.

Brand equity - responsible for the positioning and development of the brand as well as tracking the health of the brand ongoing.


BCom Degree in Marketing/Marketing Management or other relevant Marketing Degree


10 years experience in Marketing within the FMCG environment

Work experience in marketing strategy and relationships with marketing agencies

Experience within a local FMCG Food business would be advantageous


Knowledge of regulatory requirements of product areas

Working knowledge of the FMCG industry


Must be able to deliver strategically and operationally in a highly entrepreneurial organisation

Leadership skills

Interpersonal skills

Ability to work effectively with all functions in the business including external stakeholders

Self driven

Coaching and employee development


Presentation skills

Relationship Building

High proficiency in Microsoft office, specifically MS Excel and Powerpoint

More than 10 Years

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