National Manager: Group Brand Ambassadors - Centurion, South Africa - iMasFinance Co-operative (Ltd)

iMasFinance Co-operative (Ltd)

Verified Company

Centurion, South Africa

3 days ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Job Purpose:

To develop and implement strategies for existing & new employer groups, including, stakeholder relations, marketing, communication and sales strategies. To promote and entrench the iMasFinance brand and drive awareness to acquire new business, grow and penetrate current business

Job Outputs:

Create industry awareness and unlock business opportunities for iMasFinance
Identify, build and maintain strong relationships with market, economic sectors, industry, business, labour, government and public stakeholders to unlock business opportunities
Identify new markets and business opportunities and signon identified employer groups in line with strategic objectives
Initiate, negotiate and conclude contracts with key employer groups and stakeholders
Develop a comprehensive strategy per identified employer group, including marketing, communication and relationship strategies to grow business within identified employer groups
Implement marketing strategy and plans for each specified target group
Identify and create communication/marketing channels within each group
Develop and implement marketing campaigns in collaboration with Corporate Marketing for identified participating employer groups
Oversee and monitor the marketing, communication and relationship management strategy and plans as defined per sales strategy and priorities
Continuous communication of value proposition to the groups and members
Provide feedback to internal stakeholder and propose solutions to optimize business opportunities by improving the customer experience and/or business processes
Reporting on all marketing actions, relationship actions, functions, exhibitions, special promotional events or communication campaigns and the results/impact thereof eg. penetration/sales results
Lead, manage and coordinate the Group Brand Ambassadors Department and portfolio and accountable for its performance, people development, administrative and digital excellence

Qualifications:

Diploma/Degree in Marketing/Communication/Public Relations / Business Management or equivalent (essential)
Postgraduate qualification will be an advantage (recommended)
Computer literacy
Valid driver's license (Code 8)

- **Experience**:

Minimum of 5 years' extensive experience in a marketing, sales and/or relationship management
Experience in a senior management role will be an advantage
Experience in development and execution of sales, marketing and/or relationship management strategies
Proven record for achieving sales targets and improving sales
Experience in events project management

- **Knowledge and Skills**: