Marketing and Brand Co-ordinator - Cape Town, South Africa - Rory Mackie & Associates

Rory Mackie & Associates

Verified Company

Cape Town, South Africa

2 weeks ago

Posted by:

Thabo Mthembu

beBee Recruiter

Description

Responsibilities will include, but not be limited to:

Creating marketing and sales plans together with the Local Sales Coordinator (SC) to best reach our client's target audiences
both trade and consumer
Implementing marketing activities according to the agreed annual marketing plan
Communicating across all platforms to all stakeholder groups, creating visual and written materials
Acting as brand champion, maintaining the "brand bible" to ensure consistency across all communications
Ensuring all materials reflect our client's values and personality
Controlling the marketing budget against agreed plans
Monitoring effectiveness and monthly tracking/reporting of all marketing activities
Supporting the SC in creating an annual promotional calendar to promote local sales of specific wines
Representing brand at trade events and other public appearances as required
Supporting the owner on all marketing fronts, both Local and international, including diary management
Identifying new Export markets, in agreement with the owner, researching and approaching potential partners
Communicating with existing Export clients to explore ways of increasing sales/crosssell
Undertaking market visits, local and international, as required
Providing support for the owners overseas visits as necessary

Specific areas of responsibility:

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Social media - Managing and executing all aspects of social media to ensure planned and coordinated messaging
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Collateral/marketing materials - Creating all required marketing materials
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Website - Ensuring the website is current and appropriate to the brand
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PR/media - Ensuring a high profile for the brand across local and international media
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Photography and videos - Managing the photography and video requirements for all platforms to ensure consistency
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Competitions - Managing competition entries both local and international
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Wine Club - Undertaking design and copywriting of all communication with Wine Club members
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Trade Shows and Consumer Events - Supporting SC and other members of the team as necessary in attending trade and consumer events
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Tasting room - Support the SC and TRA for promoting the tasting room

KEY SKILLS

Track record in marketing/brand management, ideally 3+ years
Excellent spoken and written communication skills in English
Good organisational and planning skills
Capacity to be creative and innovative in designing marketing plans and materials
An understanding of the latest marketing techniques and practices
Good industry knowledge both trade and consumer
WSET qualification at Level 2 or above would be a plus
Good IT knowledge including PowerPoint and Excel
Proven experience of budget management and forecasting
Demonstrable education in marketing to diploma level or higher

CHARACTERISTICS