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    • Junior Social Media Specialist - Sandton - Bright Placements

    Bright Placements
    Bright Placements Sandton

    2 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Job Title:

    Social Media Manager

    Key Responsibilities:

    • Create and execute captivating social media strategies across platforms like Instagram, Facebook, TikTok, and YouTube.
    • Develop high-quality visual and written content, including posts, reels, and stories, that reflect the luxury and exclusivity of the brand.
    • Collaborate with photographers and designers to maintain a consistent and visually appealing feed.

    Community Management:

    • Engage with the online community by responding to comments, messages, and inquiries promptly and professionally.
    • Build and maintain strong relationships with followers to enhance brand loyalty.

    Influencer Collaboration:

    • Identify and collaborate with influencers and bloggers who align with the brand's image and can effectively reach a luxury audience.
    • Manage influencer partnerships, ensuring that content is on-brand and objectives are met.

    Analytics and Reporting:

    • Use social media analytics tools to track performance metrics and generate reports.
    • Analyze engagement, growth, and campaign effectiveness to refine strategies.

    Brand Representation:

    • Maintain the brand's tone of voice and ensure all social media activities align with the brand's positioning as a leader in luxury hospitality.
    • Coordinate with marketing and PR teams to ensure cohesive messaging.

    Requirements:

    • Bachelor's degree in Marketing, Communications, or a related field (preferred).
    • 1-2 years of experience in social media management, ideally in the luxury hospitality or travel sector.
    • Strong understanding of luxury branding and social media trends.
    • Excellent writing skills with an eye for detail and aesthetics.
    • Proficiency in using social media scheduling and analytics tools.
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