Brand Manager - Johannesburg - Ultra Personnel : Pharmaceutical, Insurance, Engineering

    Ultra Personnel : Pharmaceutical, Insurance, Engineering
    Ultra Personnel : Pharmaceutical, Insurance, Engineering Johannesburg

    1 week ago

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    Description

    Brand Manager

    Description:

    The Brand Manager will bridge the gaps between customers and our brand by using customer experience insights to understand their unique perspectives. The goal is to enhance the customer experience, build loyalty in a fast-paced environment requiring adaptability and flexibility.

    Duties & Responsibilities

    Market Analysis and Strategy Development

    1. Conduct market research to understand the competitive landscape for scheduled generics and OTC generics.
    2. Develop pricing strategies for scheduled generics considering demand, production costs, and regulatory constraints.
    3. Create consumer-focused campaigns for OTC generics increasing brand awareness, customer engagement, and market share.
    4. Collaborate with market research teams to understand consumer behavior, preferences, and trends impacting OTC product sales.

    Brand Management and Promotion

    1. Oversee branding of scheduled and OTC generics ensuring consistency in messaging and company values across all platforms.
    2. Design and execute marketing campaigns for OTC generics using digital media, print, and in-store promotions.
    3. Monitor and manage brand performance of both product lines adjusting strategies as needed to meet sales targets and market positioning goals.

    Cross-Functional Collaboration

    1. Work closely with sales teams ensuring alignment of sales strategies with brand objectives particularly for scheduled generics pricing models.
    2. Coordinate with Medical and regulatory affairs departments staying informed about product developments and regulatory changes impacting brand strategy.

    Budget Management

    1. Develop and manage marketing budgets for scheduled and OTC generics.
    2. Allocate resources effectively between pricing initiatives for scheduled generics and consumer campaigns for OTC products.

    Compliance and Ethical Marketing

    1. Ensure brand activities comply with pharmaceutical industry regulations and ethical marketing practices.
    2. Stay updated on changes in pharmaceutical laws and regulations impacting product marketing.

    Performance Analysis and Reporting

    1. Analyze sales data, market trends, and campaign performance measuring effectiveness of brand strategies.
    2. Prepare reports and presentations for senior management highlighting successes, challenges, and recommendations for future brand strategies.

    Requirements

    Bachelor's Degree in Marketing, Commercial, Business Administration, or related field. Bachelor of Sciences Degree with relevant experience considered.

    More than 3 years' experience in brand management preferably in the pharmaceutical industry.

    Strong understanding of pharmaceutical marketing including regulatory environments and market dynamics for both scheduled and OTC generics.

    Excellent analytical, communication, and leadership skills.

    Ability to work collaboratively in a cross-functional team environment.

    Proficient in using marketing analytics tools and software.

    Organised with good leadership and collaboration skills.

    Ability to build and maintain relationships with external stakeholders and internal cross-functional team members.

    Ability to adapt in a fast-paced changing growth environment and to work independently.

    Package & Remuneration

    Monthly salary plus benefits, medical aid, provident fund.

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