Social Media Strategist - Johannesburg, South Africa - Ad Talent

Description

Who we are: We are a creative force in the digital marketing arena, dedicated to driving brand success in the automotive industry.

Who are we looking for: A Social Media Strategist with a potent mix of creativity, strategic thinking and a passion for all things automotive.

What will you do:

• Strategy development: Create and execute social media strategies aligned with overall business and brand objectives, considering the target audience, brand identity and market trends
• Goal setting: Collaborate closely with client to identify social media goals, define target audiences, and develop a clear roadmap for engagement and growth
• Content creation: Craft compelling and brand-specific content with the team that resonates with automotive enthusiasts, from daily posts to interactive campaigns, across platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube
• Campaign management: Plan, launch and manage social media campaigns across multiple platforms to increase brand awareness, user engagement and conversions
• Analytics and reporting: Track, analyse, and report on key metrics using social media management tools to measure the performance of campaigns, derive insights and optimize strategies
• Budgets: Manage social media advertising budgets and campaigns, optimizing for performance and lead generation
• Trend monitoring and social listening: Monitor automotive trends and engage in social listening to inform content strategies, ensuring relevance and thought leadership in the digital automotive space
• Collaboration: Collaborate with cross-functional teams including marketing, content creators, designers and sales to ensure consistency in messaging and brand representation across all platforms

What do you need:

• Proven experience as a Social Media Strategist, automotive experience a plus
• In-depth knowledge of various social media platforms, their respective audiences, and best practices for each platform
• Proficiency in using social media management tools for scheduling, analytics, and reporting
• Strong analytical skills with the ability to interpret data, derive insights, and adjust strategies accordingly
• Strong understanding of social media KPIs, web traffic metrics and SEO strategies
• Excellent written and verbal communication skills with a creative mindset
• Ability to multitask, prioritize, and work in a fast-paced environment while meeting deadlines
• A portfolio that demonstrates an ability to create compelling content, automotive-related a plus
• Bachelor's degree in Marketing, Communications, or relevant field is preferred
• Certifications in social media marketing would be a plus
• Valid passport for overseas travel