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    • Marketing Communications Lead - Sandton - Boardroom Appointments

    Boardroom Appointments
    Boardroom Appointments Sandton

    1 month ago

    Boardroom Appointments background
    Description

    About the job Marketing Communications Lead

    • Matric (Grade 12)
    • Bachelors Degree in Marketing or relevant equivalent
    • Minimum 8 years Marketing experience with a focus on marketing communications in a corporate environment preferably in the ICT Sector
    • Experience in managing marketing communications and business process improvement.
    • Experience in a senior technical/management position

    Responsibilities:

    • Conduct a thorough analysis of the Companiescurrent communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media)
    • Develop and implement a communications strategy that will deliver on the key business objectives
    • Develop strategic paid media plan to support and boost earned media presence
    • Oversee and allocate the annual communications budget and ensure its use is fully maximised
    • Use communications technology to boost productivity

    Media Relations work with the appointed PR agency to:

    • Develop and manage relationships with key media players to secure and grow earned media online and offline coverage
    • Craft and distribute press releases and media pitches
    • Coordinate and manage media interviews and inquiries
    • Identify, pitch and leverage speaking opportunities
    • Clean-up and maintain press portals across third party sites
    • Maintain press portal on Company Website

    Investor Relations - work with the appointed PR agency to:

    • Support investor relations team with the execution of all external communications required this includes but is not limited to (key message development, Q&A development, executive coaching, managing press tour etc.)

    Content Creation and management:

    • Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media
    • Maintain corporate collateral and proof points across the group using our in-house design and writing resources
    • Manage the development of compelling content for the various channels using our in-house design and writing resources
    • Ensure content aligns with the overall communications strategy and brand messaging

    Social Media Management - work with the appointed PR agency to:

    • Provide community management across all of Company channels
    • Leverage in-house shared service ensure all content is scheduled for publication
    • Monitor activity and consult on opportunities and ways to engage with communities
    • Create and manage executive profiling across 10 x executives for the Group this includes a monthly content calendar crafted for the executive in line with Group content strategy

    Crisis Management - work with the appointed PR agency to

    • Develop a crisis communication plan
    • Provide real-time support and guidance during crises

    Reporting and Analysis:

    • Generate regular reports on PR campaign performance
    • Analyse data and provide insights for continuous improvement
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