Copy & Creative Writer - Sandton, South Africa - Oneplan Underwriting Managers (Pty) Ltd.

Oneplan Underwriting Managers (Pty) Ltd.

Verified Company

Sandton, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Main purpose of the job
To create organic content for social media and brand-building purposes.

Digital Content

Develop daytoday content to align with Oneplan's organic content strategy, across multiple channels and accounts, including Facebook, Instagram, LinkedIn, TikTok, Twitter, the Oneplan website and affiliate sites. Ensuring improvement is achieved month on month with brand building, quality, engagement and followers
Research, develop and execute new and exciting content concepts that will encourage engagement, shareability, social proof and, ultimately, contribute to the overall leads funnel.
Monitor and optimise content creative and copy.
Understanding and communicating Oneplan's brand and products, both internally and externally.
Identifying new target markets and using organic content on all platforms to grow Oneplan's following and digital footprint.
Assuring buyin from senior leadership and stakeholders.
Monitor, write and optimise content for all landing pages, the Oneplan website and affiliate sites, as well as online customer journeys.
Create regular blog content to be used on the Oneplan website and affiliate sites, as well as leverage in strategic social media plans.
Assist with the Strategic content calendar creation
Implement content calendar with copy
Develop creative content for Oneplan's brand ambassador campaigns

Reporting

Provide weekly reports on engagement and reach aswell as provide feedback in terms of improvements and new ideas for more interactive content and brand building campaigns
Track and analyse the impact of new organic content strategies.

Blogs

Research, plan and write weekly blogs for each product
Look for editorial and advertorial opportunities for blogs that perform well, to help build company PR
Post Blogs
Monitor and Provide insight into blog performance, reach, engagement, SEO and organic lead generation
Grow Oneplans SEO footprint and ensure all content includes optomised SEO and Dynamic Keywords

Communication and Content

Collate, and write internal monthly staff newsletter
Build and execute internal content calendar and communications
Assist and write annual increase communications to clients
Execute copy timeously for monthly content calendar for the Onepet store, specials, new products and help increase the growth of client engagement and sales in store.
Facilitate sends and provide reporting and feedback on the engagement of mails and SMS sends, to assist in improving the content.
Write all content for new communications that need to go out to staff and clients.
Continuously research innovative ways to generate leads, referrals and organic leads from databases at a zero or very low costs.
Read, check and align all company communications internally and externally so that they follow the brand language and tone of the business
Build, update and grow the company brand language document

Design, PPC

Assist Designer, marketing department and PPC Campaign Manager whenever possible to achieve the main objectives of the department being brand building and maintenance, lead generation, reaching company targets in terms of budgets expense and growth.

Work collaboratively

Build a culture of respect and understanding across the organisation
Recognise outcomes which resulted from effective collaboration between teams
Build cooperation and overcome barriers to information sharing, communication and collaboration across the organisation
Facilitate opportunities to engage and collaborate with internal and external stakeholders to develop joint solutions

Self-Management

Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained
Plan and prioritise, demonstrating abilities to manage competing demands
Demonstrate abilities to anticipate and manage change
Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organizational needs

Minimum Academic, Professional Qualifications & Experience required for this position