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    • Marketing Team Leader - Cape Town - Network Recruitment

    Network Recruitment
    Network Recruitment Cape Town

    2 weeks ago

    Network Recruitment background
    Marketing / Advertising / Public Relations
    Description

    The Marketing Team Leader plays a pivotal role in driving the company's renewable energy solutions through effective marketing strategies and team management.

    Key Responsibilities:

    • Conduct market research, formulate marketing strategies, and manage multi-channel campaigns to achieve business objectives
    • Define and maintain the brand voice, position products/services effectively, and manage product launches
    • Lead and mentor the marketing team, collaborating across departments (sales, product, PR, etc.)
    • Manage budgets, optimize campaign spending, and ensure efficient resource allocation
    • Oversee content creation, SEO/SEM strategies, email marketing, and social media
    • Track KPIs, analyze data, run A/B tests, and report on campaign performance
    • Develop marketing materials to support the sales team and ensure high-quality leads
    • Stay updated on industry trends, experiment with new marketing techniques
    • Build and manage customer loyalty programs and improve retention strategies
    • Tailor marketing strategies for specific branches/locations and ensure consistent brand messaging
    • Oversee multiple brands within the company, ensuring consistency and efficient resource allocation

    Requirements:

    • Degree in Marketing or related field
    • 3-5 years of marketing experience, with 2-3 years in a leadership role
    • Strong skills in digital marketing, analytics, and content management
    • Expertise in brand management and marketing strategy
    • Excellent communication, creativity, and problem-solving abilities
    • Google Analytics and project management certifications are a plus
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