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    • Senior Director, Marketing Network Operations - Johannesburg - Coca-Cola HBC

    Coca-Cola HBC
    Coca-Cola HBC Johannesburg

    1 month ago

    Default job background
    Restaurants / Food Service
    Description

    We are looking for ambitious change agents who strike a balance between creativity and business acumen. They should be able to transform Marketing by bridging the future and the present, and demonstrate flexibility and discipline.

    Key Responsibilities:

    • Lead the Africa Operating Unit's Marketing operations and implement the Africa Operating Unit's Marketing capability agenda, while connecting it to the global marketing operations & capability network.
    • Own and drive the Africa Marketing PMO activities, including Innovation projects and Integrated Marketing Experience campaigns. This includes stewardship of ways of working (e.g., agile), key processes and routines (e.g., Innovation Council), tools, and best practices to deliver the Africa operating marketing agenda.
    • Support the optimized allocation and tracking of resources across Marketing projects, including Integrated Marketing Experience campaigns and Innovation, in coordination with all Marketing sub-functions.
    • Lead Agency operations, including agency engagement and assessment, in line with global guidelines that support the future modern marketing organization.
    • Support the creation of a compelling vision and strategic agenda for Coca-Cola Marketing capabilities, in anticipation of the future. This includes defining the Africa agenda, resources, and calendars to advance Coca-Cola knowledge, skills & competencies, experiences, and learning culture, leveraging external best practices and in partnership with HR.
    • Lead the Africa experimentation agenda, including the Global Experimentation Platform at Africa level. Recommend and coordinate experiments with other marketing sub-functions, sharing learnings and lifting & shifting success cases to foster networked experimentation, accelerated non-duplicative learning, and development of marketing capabilities.
    • Drive an integrated internal engagement and communication strategy and plans for the Africa marketing team, executed through a curated, narrative-driven communications calendar, leveraging digital platforms and core Marketing routines.
    • Coordinate the Marketing Platform Services transition at Africa level, partnering with the Marketing Platform Services leader and supporting related change management requirements.

    Role Requirements:

    • Bachelor's degree
    • 10-12 years of senior leadership experience, including Marketing, Innovation, Capability Management, and Project Management
    • Experience working in cross-functional and cross-geographical teams is preferred
    • Experience working with marketing in the FMCG sector is preferred
    • Ability to orchestrate multiple stakeholders, delivering the highest priority and enterprise-wide scale bets, in a seamless fashion across platforms, systems, processes, routines, etc.
    • Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic direction for the business
    • Ability to mobilize and champion change management across the region and teams
    • Ability to develop, curate, and deliver integrated strategy & communication, cognizant of key stakeholders

    Communication Focus:

    • The role communicates internally across Africa Marketing and the global Marketing community
    • Influences and aligns senior leaders across Africa to adopt, support, and implement the elements outlined in the scope of the role
    • Negotiates with senior leaders at Africa level to invest in many of the elements outlined in the scope of the role, especially where opposing interests relative to local plans exist
    • Influences and shares information and practices across the global Marketing community
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