Social Media Manager - East London - Profile Personnel

    Profile Personnel
    Profile Personnel East London

    6 days ago

    Profile Personnel background
    Description

    About the Role:

    This role involves direct client interaction, strategic planning, and hands-on execution of social media campaigns. The Social Media Manager will be responsible for creating and executing content strategies, managing client relationships, building and running paid campaigns, analyzing campaign performance, and working closely with the creative team to bring marketing ideas to life.

    Key Responsibilities:

    • Client Management & Strategy
      • Act as the primary point of contact for clients, ensuring clear communication and alignment on marketing objectives.
      • Develop and present social media strategies tailored to each client's goals.
      • Plan and execute content calendars based on client objectives, seasonal trends, and industry insights.
      • Provide monthly performance reports with data-driven insights and recommendations.
    • Content Creation & Execution
      • Create and schedule engaging, high-quality content across multiple social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
      • Work closely with the creative team to conceptualize and produce visually appealing content.
      • Write compelling captions and copy that align with brand tone and voice.
      • Stay up to date with social media trends and implement innovative content ideas.
    • Paid Campaigns
      • Ability to run paid ads management through Meta Business Suite/TikTok Business Manager.
    • Collaboration & Teamwork
      • Work alongside graphic designers, videographers, and other creatives to bring content ideas to life.
      • Coordinate with the marketing team to ensure campaigns align with overall digital marketing efforts.
      • Provide feedback and recommendations for improving social media creatives.
    • Analytics & Reporting
      • Monitor and analyze content performance using social media analytics tools.
      • Prepare detailed reports for clients, highlighting key performance metrics, engagement insights, and areas for improvement.
      • Adjust strategies based on data and client feedback to optimize campaign performance.


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Social media manager