Visual Merchandiser - Cape Town, South Africa - Crocs South Africa

Crocs South Africa

Verified Company

Cape Town, South Africa

1 week ago

Posted by:

Thabo Mthembu

beBee Recruiter

Operational duties:

Responsible for brand visibility in retail and trade marketing environments.
Analysing own and competitor product offerings, sellthrough and customer trends.
Weekly store visit feedback and analysis.
Conducting biweekly store audits.
Coach, train, and provide feedback to retail operations, and sales team on what is observed.
Become the brand product expert.
Implement and oversee the retail and wholesale training program: create seasonal product training guides. (VM and Product)
Ensure a national training standard is set for all training sessions conducted and measured accordingly. (VM and Product)
Work with Merchandise Planner on product flow and storytelling.

Retail Merchandising:

Create and implement a creative visual merchandising strategy for seasonal campaigns and product flows.
Adapt global the VM guidelines to local markets needs.
Implement the VM guidelines across all stores: ensure consistency and standardisation.
Develop and coordinate instore VM and POS visuals.
Work with Marketing and Merchandise Planner to align instore POS with seasonal product and campaigns.
Create appealing and eyecatching visual displays that lead the customer through the entire store.
Project management for successful seasonal campaign rollouts.
Liaise with suppliers to develop and produce POS and displays and ensure all brand guidelines are met in production (creative briefing, quotes, delivery, deadlines).
Monthly VM and campaign reporting on execution and effectiveness.
Annual site surveys for retail doors.
Manage POS inventory an oversee new POS production.
Brief retail staff to ensure correct product placement instores.
Assist Marketing in promotional events from concept to implementation and postevent reporting.
Assistance with the coordination of the retail roadshow material and operations.
Ensure seamless monthly campaign communication with retail staff.
Monitor costs and work within budget given by Marketing Manager.
Manage design and production for adhoc retail sales elements.

Trade Marketing:

Work with National Sales Manager, Marketing Manager on trade marketing strategy and key account plans (budgets & priorities).
Responsible for how the brand is represented in stores.
Ensure brand visibility on store floors and coach and provide feedback to sales teams.
Assist with project management of SIS fitout (design installation & marketing graphics).
Coordinate instore branding elements for key accounts: manage logistics, design, and development.
Create custom VM toolkits for key accounts according to GTM calendar and product intake.
Product and VM training for sales teams.
Plan and execute new account launches instore with relevant POS and VM.

Critical Competencies

Tertiary education: Marketing/ advertising diploma/ administrative diploma / visual merchandising.
12 years experience in similar role.
Valid drivers license and own vehicle essential.
Ability to travel (locally).
Knowledge of current visual merchandising trends and best practices.
Experience in retail environment.
MS Office proficiency.
Understanding of retail brands, specifically in the fashion, footwear, and apparel industry.
Creative and innovative thinker.
Attention to detail and consistency.
Be a brand ambassador in terms of communicating the brand personality and attitude in all environments and being passionate about product.
Enthusiastic, energetic, and confident communicator.
Ability to analyse sales merchandising reports and survey results.
Excellent listening, verbal, and written communication skills ability to take in information for feedback purposes, present and articulate ideas.
Strong commercial awareness.
Strong customerfirst service focus and flexible in approach.
Selfmotivated and proactive.
Good time management, multitasking, and planning skills
Ability to work independently and as part of a dynamic, diverse team.
Weekly store visits.