- Deliver against marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities.
- Drive demand generation and acceleration through effective planning and execution of marketing activities, programs, and campaigns, including account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more.
- Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals.
- Become digital savvy and build a tactical Digital First approach, including web, social media, paid search, and paid media.
- Collaborate with different teams to provide a balance of marketing activities across all pipeline stages, including acceleration and close activities as required.
- Lead management, access relevant lead reports, have a strong understanding of internal lead management systems, and engage with team members to improve lead acceptance and progression.
- Data and Performance Management, focus on excellence in execution and speed to market when documenting campaign execution, lead management activities, and digital insights.
- Market Research/Analysis, leverage market research and analyses to obtain a greater understanding of the target audience and SAP's solutions.
- Asset Development and Management, oversee the development and dissemination of assets, assure that all assets are used appropriately and resonate with local buyers.
- Agency Management, identify, engage, and contract suitable agencies to manage respective projects.
- Field Enablement, communicate the overall plan to sales stakeholders, marketing colleagues, and partners, drive rollout of marketing tactics and assets, and anticipate stakeholder conflicts.
- Customer Service and Relationship Management, develop a high level of customer focus, participate in customer engagements, leverage insights to derive and optimize future strategies, and create a valuable customer experience.
- Channel & Ecosystem, understand the importance of different routes-to-market, integrate ecosystem and channels into marketing execution strategy, and collaborate with GCGB colleagues.
- Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution.
- Working in a multi-national company.
- Experience in sales, B2B marketing, and the IT industry.
- Project leadership (medium to large-scaled projects).
- Guiding and mentoring peers and/or junior level colleagues.
- Bachelor's degree or equivalent required.
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Marketing Execution Senior Specialist - Johannesburg - ManpowerGroup SA

1 week ago

Description
Job Title: Marketing Execution Senior Specialist
We are seeking a highly skilled Marketing Execution Senior Specialist to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel for a fixed term contract.
Duties & Responsibilities
Experience and Educational Requirements
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Senior Specialist
Golden Rule- Johannesburg
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Senior Travel Specialists
Executive Placings- Johannesburg
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Senior Travel Specialists
Full time Executive Placings- Johannesburg
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Senior IT Audit Specialist
Sapientis- Johannesburg
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Senior Solutions Specialist
SavageOne Pty Ltd- Johannesburg
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Senior Specialist: Tax
Boardroom Appointments- Johannesburg
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Senior Business Specialist
TalentCru- Johannesburg
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Senior IT Recruitment Specialist
Isilumko Staffing (JHB)- Johannesburg
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Senior Media Specialist
AKQA Design- Johannesburg
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Senior Active Directory Specialist
Netsurit Group- Johannesburg
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Senior Specialist Business Analyst
Optimal Growth Technologies- Johannesburg
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Senior Business Development Specialist
Boston Scientific- Johannesburg
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Senior Specialist: Information Security
Old Mutual Insure- Johannesburg
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Senior Data and BI Specialist
Expeditus (Pty) Ltd- Johannesburg
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Senior Specialist: Business Analyst
Boardroom Appointments- Johannesburg
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Senior Specialist Business Analyst
Optimal Growth Technologies- Johannesburg
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Senior Business Development Specialist
Boston Scientific Gruppe- Johannesburg
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Senior Specialist: Cyber Security
Old Mutual Limited- Johannesburg
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Senior Talent Acquisition Specialist
Clark Outsourcing- Johannesburg
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Senior Cyber Security Specialist
Old Mutual Limited- Johannesburg