Marketing Execution Senior Specialist - Johannesburg - ManpowerGroup SA

    ManpowerGroup SA
    ManpowerGroup SA Johannesburg

    1 week ago

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    Description

    Job Title: Marketing Execution Senior Specialist

    We are seeking a highly skilled Marketing Execution Senior Specialist to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel for a fixed term contract.

    Duties & Responsibilities

    • Deliver against marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities.
    • Drive demand generation and acceleration through effective planning and execution of marketing activities, programs, and campaigns, including account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more.
    • Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals.
    • Become digital savvy and build a tactical Digital First approach, including web, social media, paid search, and paid media.
    • Collaborate with different teams to provide a balance of marketing activities across all pipeline stages, including acceleration and close activities as required.
    • Lead management, access relevant lead reports, have a strong understanding of internal lead management systems, and engage with team members to improve lead acceptance and progression.
    • Data and Performance Management, focus on excellence in execution and speed to market when documenting campaign execution, lead management activities, and digital insights.
    • Market Research/Analysis, leverage market research and analyses to obtain a greater understanding of the target audience and SAP's solutions.
    • Asset Development and Management, oversee the development and dissemination of assets, assure that all assets are used appropriately and resonate with local buyers.
    • Agency Management, identify, engage, and contract suitable agencies to manage respective projects.
    • Field Enablement, communicate the overall plan to sales stakeholders, marketing colleagues, and partners, drive rollout of marketing tactics and assets, and anticipate stakeholder conflicts.
    • Customer Service and Relationship Management, develop a high level of customer focus, participate in customer engagements, leverage insights to derive and optimize future strategies, and create a valuable customer experience.
    • Channel & Ecosystem, understand the importance of different routes-to-market, integrate ecosystem and channels into marketing execution strategy, and collaborate with GCGB colleagues.

    Experience and Educational Requirements

    • Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution.
    • Working in a multi-national company.
    • Experience in sales, B2B marketing, and the IT industry.
    • Project leadership (medium to large-scaled projects).
    • Guiding and mentoring peers and/or junior level colleagues.
    • Bachelor's degree or equivalent required.


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