Marketing - Cape Town, South Africa - Time Out Australia

Description

Location:
Time Out Market, Cape Town


Reporting to:
Market General Manager


Role Overview:


Key Responsibilities

• Collaborate and execute local digital marketing activities
• Social media organic and paid (knowledge of running paid social & PPC)
• Influencer programming
• Coordinate inclusion of restaurant activities with the CRM team
• Ensure content on the web is updated and all information is correctly working with the broader team
• Manage and coordinate vendor digital platform alignment
• Manage community digital platforms
• Oversee aggregate and review sites (Google, Yelp, etc)
• Execution of Hospitalityspecific consumer offers/promotions on the company app
• Lead for all consumerrelated programming locally
• Liaise between team and public
• Collaborate with a PR agency and local team
• Where relevant, collaborating with the landlord marketing team on broader activations and promotions calendars
• Local grassroots marketing
• Connect brand with neighbourhood resident programs, social media groups, etc.
• Work with local gatekeepers to promote the company
• Work with local boards and collectives to be part of the community
• Being the chief contact for all customer inquiries and requests about the space, consulting with clients about every detail of an event to ensure that it runs smoothly, prospecting new sales, and managing revenue documentation.
• Coordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention Bureau, BIDs, charitable organizations, local chamber of commerce, etc.
• Forge local partnerships i

e:
relevant festivals, BID events, Convention activities, local tourist-focused businesses - hotels, cruise/ferries, tour operators, etc

• Explore local advertising opportunities.
• Activations
• Execute weekly/monthly programming
• Coordination with PR firm/ Company PR Manager and onsite facilitation.
• Liaison with all thirdparty activations cultural, sponsors, etc.
• Conceive programming including outreach, negotiation, and book
• Coordinate dayof in close collaboration with the restaurant operations team
• Asset capture
• Take social media content
• Direct thirdparty shoots

• Promotions

• App and social media based
• Work with team on consumerfacing promotions
• Utilize a broad array of tools including the company App platform
• Blend local calendar with global company objectives
• Point of sale marketing
• Responsible for executing all physical consumer message/promotional signage pertaining to the company environment
• Partner with Creative Director for art.
• Competitor research
• Monitor competitors and neighbourhood establishments on consumer activities and promotions/programming
• Reporting and research
• Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities footfall, social performance, influencer, paid and inhouse advertising, app use, consumer offers, etc.
• Optimizing performance on an ongoing basis using data tools
• Gaining local customer insight through surveys and wordofmouth
• Budget management

Skills and Experience

• Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible results
• Proven working experience in digital, social, or traditional marketing
• Demonstrable experience managing marketing campaigns and activations and using digital tools
• Highly creative with experience in identifying target audiences and devising programs that engage, inform, and motivate
• Strong analytical skills and datadriven thinking
• Up to date with the latest trends and best practices in activations
• Knowledge of social media and analytic tools such as google analytics
• Strong communication and writing skills
• Ability to capture content that is socialmediaworthy for our brand
• Experience leading consumerfocused projects and/or platforms
• Recognizes achievements that support team success
• Models and holds others accountable for leading ethically and with a high degree of integrity
• Minimum Education: BA/BS Bachelor's Degree
• Minimum Years of Experienc

e:
5+ Years of relevant professional experience demonstrating progressive career growth


About Time Out Group plc

Time Out Group is a global media and hospitality business that inspires connection and joy by capturing the soul of the world's greatest cities through its two divisions - Time Out Media and Time Out Market.

Time Out launched in London in 1968 with a magazine to help people discover the exciting new urban cultures that had started up all over the city.

Today, Time Out's professional journalists curate the best things to do, see and eat in 333 cities in 59 countries.

Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof.

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