Digital Marketing Specialist-Midrand - Johannesburg - Oxyon Human Capital Solutions

    Oxyon Human Capital Solutions
    Oxyon Human Capital Solutions Johannesburg

    2 weeks ago

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    Description

    Job Title: Digital Marketing Specialist

    We are seeking a highly skilled Digital Marketing Specialist to join our team at The Client. In this role, you will be responsible for developing and executing digital marketing strategies that enhance our brand presence and drive business growth in the Southern African market.

    Key Responsibilities:

    • Develop comprehensive digital marketing plans aligned with business objectives and brand strategy.
    • Manage and optimize our website and social media profiles for the South African market.
    • Create engaging content for various digital platforms to attract and retain customers.
    • Analyse market trends and customer insights to identify opportunities for growth.
    • Collaborate with cross-functional teams to ensure consistent brand messaging.
    • Monitor and report on the performance of digital marketing campaigns, using analytics to inform future strategies.
    • Stay up-to-date with the latest digital marketing tools and trends.
    • Conduct market research, understand campaign target audiences, and identify marketing and growth opportunities.
    • Measure and analyse campaign success using data and analytics tools.
    • Understand how ad creative elements perform for each unique advertising goal.
    • Track and analyse primary metrics, revenue, and paid ad initiatives weekly and monthly.
    • Making recommendations for staying ahead of the curve with new technologies and digital marketing trends.

    Requirements:

    • Bachelor's degree in marketing, Communications, or a related field.
    • Proven experience in digital marketing, preferably in the technology or geospatial sectors.
    • Strong understanding of digital marketing channels and tools.
    • Excellent communication and writing skills.
    • Analytical mindset with experience in using data to drive marketing decisions.
    • Creative thinker with a customer-focused approach to marketing.
    • Quick thinking, innovative, and a self-starter attitude.
    • Knowledge of content management tools like Sales Force, Eloqua, Mail Chimp, Meta for Business, LinkedIn Business Manager, etc.

    Behavioral Competencies:

    • Customer Focus
    • Achieving Results
    • Teamwork
    • Communication
    • Passion and Commitment
    • Creative
    • Innovative
    • Self-starter

    Working Conditions:

    • Frequent travel within the country.


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