Digital Marketing Specialist - Johannesburg, South Africa - iNKFISH Capital

Description

• Develop and implement digital marketing strategies that align with the company's goals and objectives.
• Create and execute campaigns that drive traffic, generate leads, and increase brand awareness.
• Conduct market research to identify trends and opportunities.
• Collaborate with the wider team to create content that is relevant and engaging.
• Manage social media accounts and create content for various platforms.
• Monitor and analyse website traffic and engagement metrics.
• Optimize website content and structure for search engine optimization (SEO).
• Stay uptodate with the latest digital marketing trends, and developing AI technologies.

• Bachelor's degree in marketing, Business, English, or related field.
• Possess a working knowledge and keen interest in AI/LLM ML.
• Proven experience as a Digital Marketer or similar role.
• Strong understanding of digital marketing concepts and best practices.
• Experience with SEO, SEM, PPC, and social media marketing.
• Excellent written and verbal communication skills.
• Strong analytical and problemsolving skills.
• Ability to work independently and as part of a team.
• Experience with website analytics tools.
• Knowledge of HTML, CSS, and JavaScript is a plus.