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    • Marketing Manager - Umhlanga - Tower Group

    Tower Group
    Tower Group Umhlanga

    3 days ago

    tower group background
    Description

    **Job Title:** Marketing Manager

    **Summary:** We are seeking a highly motivated and experienced Marketing Manager to lead our marketing initiatives. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work effectively in a team environment.

    Key Responsibilities:

    **Product and Sales:**

    • Identify target markets and develop strategies in alignment with the sales strategy.
    • Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
    • Deliver successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
    • Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.

    **Marketing & Brand Management:**

    • Develop marketing and advertising strategies and plans, including recommendations, reports, and presentations to stakeholders.
    • Brand Management, including consistency of logos, colors, images, videos, internal and external documentation, and brand assets (artwork, e-content, signage, adverts, branded products, branded shirts, etc.) across all touch points.
    • Promote the business brand both internally and externally with effective communication, newsletters, and other communication means.
    • Regularly vet third-party providers against performances and outputs and manage an effective preferred suppliers list.

    **Communication and Relationships:**

    • Build strategic relationships and partner with key industry players, agencies, and vendors.
    • Be a professional and knowledgeable ambassador for the brand and image during all client and supplier engagements, events, and other internal or external meetings.
    • Proactive and regular collaboration and liaison with managerial staff and other relevant colleagues.

    **Requirements:**

    • Bachelor's degree/Diploma in Marketing
    • 5-8 years of experience within a similar role
    • Proficiency in MS Office, emails, social media, presentations
    • Knowledge and experience in Design software preferred
    • Knowledge and experience within a Technology, ICT, or Telecoms environment
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Marketing manager