Brand Manager - Sandton - Edge Executive Search

    Edge Executive Search
    Edge Executive Search Sandton

    1 day ago

    Edge Executive Search background
    Description

    Job Title: Brand Manager

    As a Brand Manager, you will lead the development and execution of brand plans by understanding consumer needs, anticipating market trends, and creating compelling brand experiences. You will leverage insights to craft brands that consumers love, delivered through innovation, communication, and activation.

    Duties & Responsibilities:

    • Create and execute clear and compelling Brand Plans, detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan, and Innovation Plan to deliver growth agenda.
    • Track and monitor performance of your brands against financial targets and plans.
    • Develop and deliver insight-driven innovation and renovation that is accretive to the brand and category, including defining product & packaging solutions, trade solutions, and compelling communication.
    • Partner with the Consumer Insights team to generate brand-relevant insights from touchpoints, including market & internal analytics, competitive intelligence, consumer behaviour, trend data, and other sources.
    • Lead creative agency through the Communication Strategy process, delivering a Communication Strategy sign-off and campaign judging and sign-off of above-the-line and below-the-line campaigns.
    • Set pricing targets informed by in-depth understanding of brand positioning and leveraging pricing insights and guidelines.
    • Execute key day-to-day Brand Management tasks, including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking, and range management.

    Requirements:

    • 4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth.
    • BBusSc/BCom preferable.
    • Proven record of successful brand development and Idea to Market strategies.
    • Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights.
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