Social Media Specialist - Cape Town, South Africa - Deka Minas (Pty) Ltd

Deka Minas (Pty) Ltd
Deka Minas (Pty) Ltd
Verified Company
Cape Town, South Africa

1 week ago

Thabo Mthembu

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Thabo Mthembu

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Description
The Social Media Specialist reports directly to the Digital Marketing Manager.

This role is responsible for the creation of social media and content strategies and the efficient execution and management of our clients multiple social media pages.

The Social Media Specialist will plan for and monitor the online social presence of our client's company.

This is a great opportunity to work in a purpose-driven and fast-paced organisation and make an impact to enhance engagement on our social media platforms with the aim to expand our customer base.

Internal Liaison takes place with all internal departments. External liaison takes place with digital and creative agencies as well as customers through social media.


Duties and Responsibilities (Include but is not limited to):

Create content strategies for social media platforms aligned to overall digital marketing strategy -

  • Initiate and execute on creative content strategies that align with the Mukuru brand
  • Copywriting of all social media posts according to the brand guidelines
  • Conduct social media market research analysis to identify trends and news media activity,
popular social media topics, electronic commerce trends, market opportunities, or competitor

performance.

  • Assist in the development of social media transaction or security policies.
  • Keep abreast of government regulations and emerging web technology to ensure regulatory


compliance by reviewing current policies and SOPs, engaging with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organisations and conferences.


  • Input into improving and developing the digital marketing function through social platforms.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across
multiple social media platforms.

  • Participate in the development and implementation of online marketing strategy with overall
responsibility for social media implementation.

  • Improve social media platform activities through ongoing analysis, experimentation, or
optimization tests, using different approved methods.

  • Work handinhand with social media performance marketing agency for the briefing and
management of paid media campaigns.


To plan for, and monitor the ongoing presence on social media in order to grow the market base-

  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from social media platform activities or initiatives.
  • Ensure positive social media sentiment and provide recommendations to improve/ tweak when necessary.
  • Responsible for setting up or optimising analytics tools for tracking visitors' social channels.
  • Manage tracking and reporting of social media activities on all platforms to provide analyses and insights to key stakeholders.
  • Conduct financial modelling, tracking and reporting for social media marketing programs.
  • Execute social media competitions (planning, design, sign off and execution)

To provide social media specialist guidance and support to the marketing team-

  • Identify, evaluate, and propose procurement of hardware or software for implementing social media marketing initiatives and campaigns.
  • Propose online or social media channel campaigns to marketing leaders.
  • Collaborate with web, IT, service providers, and graphic design staff to create multimedia social
media content that conforms to brand and company visual format.

  • Contribute to the identification and development of commercial or technical specifications, such
as usability, pricing, checkout, or data security, to promote transactional internet-enabled

functionality and inform social media marketing tactics.

  • Execute and manage social media campaigns or promotional strategies with sales, operations,
and other key stakeholders

  • Assist in the evaluation and negotiation of contracts with vendors or online partners.
  • Evaluate marketing campaigns based on briefs received from marketing managers and create a
suitable brief for the design team for execution on appropriate social media channels.


Qualifications:

Bachelors degree or Advanced Diploma Bachelors degree or Advanced Diploma (Marketing or related)

License, Certificate, Registration Required (Relevant certifications & Professional memberships)

Social Media and Digital Marketing courses


Work Experience Required

  • Digital Marketing
  • Social Media Platforms (Facebook, Twitter, LinkedIn, Instagram and TikTok)
  • Fintech and/or Financial Services experience (advantageous)
  • Please note that by submitting your personal information to Deka Minas you freewillingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information._
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