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    • Social Media Coordinator - Cape Town, Western Cape - Cape Union Mart

    Cape Union Mart
    Cape Union Mart Cape Town, Western Cape

    2 months ago

    Description

    The Social Media Coordinator will be responsible for planning, executing, and monitoring the Cape Union Mart and K-Way brand's social media presence across various platforms. The role requires a strategic thinker with strong communication skills, a deep understanding of social trends, and a creative eye for content that aligns with the company's voice and objectives. The position supports both organic and paid strategies to grow brand awareness, engagement, and conversion.

    Key Responsibilities:

    • Develop and produce engaging content across all relevant social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X).
    • Plan, create and deploy engaging content that aligns with Cape Union Mart or K-Way brand values [incudes videos]
    • Maintain a content calendar in alignment with marketing campaigns and key brand moments.
    • Monitor social media channels daily, actively engaging with audiences, responding to comments and DMs, and escalating issues where necessary.
    • Collaborate with internal stakeholders (e.g., design, copywriting, PR, product teams) to ensure consistent messaging and timely execution of campaigns.
    • Provide social media support at key marketing events, including some after-hours participation.
    • Brief, manage and liaise with influencers or creators for partnerships and collaborations.
    • Stay updated on social trends, algorithm changes, and emerging platforms to propose innovative approaches.
    • Ensure that all content adheres to brand guidelines, tone of voice, and platform-specific best practices.
    • Compile and present monthly performance reports and insights to the broader team.

    Required Skills & Experience:

    • A relevant tertiary qualification in Marketing, Communications, Digital Media or a related field.
    • Minimum of 2 years' experience in a social media role, preferably in a brand, agency, or lifestyle/fashion/e-commerce context.
    • Strong content creation abilities, video content from conceptualization, shoot to editing
    • Proficiency in social media platforms and tools (e.g., Canva, Sprout Social, CapCut).
    • Strong understanding of social media analytics and ability to translate data into actionable insights.
    • Experience in community management and influencer coordination is an advantage.
    • Basic understanding of paid media advertising on social platforms is advantageous.
    • Creative thinker with strong attention to detail and the ability to work in a fast-paced, deadline-driven environment.

    Personal Attributes:

    • Highly organised with excellent time management skills.
    • Collaborative and team-oriented with a positive, can-do attitude.
    • Passion for digital culture, trends, and storytelling.
    • Solution-driven, adaptable, and proactive in finding new ways to grow and engage communities.
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