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About the role
The Marketing Communications Lead plays a pivotal role in the achievement of marketing objectives and ensuring effective engagement across all client areas, including internally to Capitec, through:
- Leading the design and successful execution of targeted and performance-oriented campaigns, focused on boosting audience engagement, and utilising effective communication channels.
- Crafting and delivering messages and leading the execution of planned initiatives that connect each internal and external client to Capitec's Brand Identity, strategy, and objectives .
What you will bring - 3-5 years brand marketing experience in a large, complex and client focused organisation
- Cross functional project coordination / Management
- Excellent creative writing and storytelling ability
- Experience in content development and management.
- Experience in influencer campaign development and management.
Ideally you also have - A relevant tertiary qualification in Marketing or Communications.
- Ideal experience gained in an FMCG, retail, retail banking or service industry
- Experience in social media strategy development and social media community.
In addition, you should have knowledge of: - Able to translate business objectives and plans into effective communication strategies
- Detail orientated with knowledge / experience in crafting clear and compelling messages
- Campaign management
- Internal and external communication methods and practices
- Digital communication platforms
- Use of ORM and social listening tools
- Social advertising tools
- Influencer marketing
- Current affairs
*Media / Advertising / Branding jobs in south africa
*Lead: Marketing Communications in Stellenbosch
Lead: Marketing Communications - Western Cape, Stellenbosch, South Africa - Capitec Bank
Description
Capitec Bank's job vacancy, Career and Recruitment
Job title : Lead: Marketing Communications jobs in Western Cape
Job Location : Western Cape, Stellenbosch
Deadline : May 05, 2024
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